It's toys vs. tech in 'Toy Story 5.' Here are 4 ways to keep tech in check this summer

It's toys vs. tech in 'Toy Story 5.' Here are 4 ways to keep tech in check this summer

Cowgirl Jessie and her horse Bullseye face off against Lilypad in Disney and Pixar’s Toy Story 5. It opens in theaters on Friday, June 19.

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The much anticipated summer movie Toy Story 5 features a battle between toys and tech — a plot likely to resonate with parents who see the pull of digital devices in their kids’ lives, especially during the summer.

And that’s not just a parental perception: Research clearly shows that screen time goes up dramatically during the summer.

“For kids, 7 to 12, they are using and spending more time on their screens, about 30% more, which is equivalent to about four more hours per week compared to school time,” says Lauren Lee, a psychologist at Aura, an online safety company that compiled a very detailed report about kids’ online lives based on data from nearly 30,000 devices.

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Aura gathered information through its parental control app that accesses children’s and parents’ devices and through surveys with parents and children around the country. It found that 75% of children ages 7 to 11 years old said that they would rather watch videos than play with toys.

It’s a statistic at the heart of the Toy Story 5 plot, where 8-year-old Bonnie starts to ignore her beloved toys after her parents give her a “Lilypad” tablet that’s the new social capital.

Bonnie's favorite toys, Jessie and Bullseye, want her to make friends.

Bonnie’s favorite toys, Jessie and Bullseye, want her to make friends.

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Disney/Pixar

“Summer is a particularly vulnerable period for higher screen use,” says pediatrician Dr. Jason Nagata, who was not involved in the Aura study. Nagata, who researches online behaviors of children and teens at the University of California, San Francisco, says the Aura research jibes with what previous studies have shown. In the absence of the structure and routine of school days, it is easy to reach for devices.

Higher screen time during summers is the norm now

The new study gives a degree of granularity, not just on the time children and teens are spending online, but on what they are doing — scrolling, playing video games and socializing virtually. (A virtual social group is a big part of the Toy Story 5 plot — but no spoilers here!) .

For teens, screen time goes up by 15% during the summer compared to the school year, the report finds. While younger kids are spending much of their time on devices watching YouTube videos or playing on the video gaming platform Roblox, teens are spending more time on social media apps, according to the new report.

Nearly 70% of children are on their devices by mid-afternoon, and 1 in 10 remain active on their devices at midnight.

“We are seeing nighttime messaging rates more than doubling across all age groups compared to the fall,” says Lee.

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