A small family-run sandwich shop has updated its menu to be available by QR code. Customers can scan the code to view the menu, but the daily lunch special is not included.

As a static menu, customers must ask for the specials or find them on a chalkboard in the shop. As a result, the shop’s daily lunch special becomes less visible to customers. How does the shop integrate the menu into a digital format in totality?

GetQR is a platform for scalable QR code creation that enables dynamic QR codes. It is projected to have a usage of over 2 million QR codes by the end of the summer, and aims to be adoptable in key business verticals, including food service, retail, events, and freelance services.

Updating QR codes into a Business Asset

QR codes are evolving from occasionally used, niche technology into standard business assets. Small businesses and freelancers may use QR codes to compete in marketing and accessibility in the digital age. 

These scannable links give customers access to menus, information websites, ticket links, and more. GetQR aims to turn QR codes into reusable assets rather than single-use tools with dynamic editing capability, so entrepreneurs can update links and information accessible by QR code.

The family-run sandwich shop could use the GetQR platform to update the daily specials without reprinting the menu daily. While this may require initial replacement of existing materials, it may assist with preventing further replacement in the future through editing capabilities. 

Real-World Usage

For GetQR, the main challenge of developing QR codes into a dynamic business asset was functionality. The redesign needed to balance advanced features with ease of use. 

GetQR helps users to access analytics and dynamic editing through a clean, intuitive interface. It is supported by scalable backend functionality, so users can adopt the platform quickly and access professional tools as they grow. 

Through the combination of real-time adaptability and ease of use, the platform allows users to edit destinations of QR codes after they have been deployed, allowing businesses to keep using marketing materials after their initial creation.

A company can update branding on their website, changing the domain and aesthetic of the site, while retaining the marketing materials linking to the site by changing the QR code made with GetQR.

The business can then track the performance of the materials and determine how much traffic to the website the QR code is generating. Together, these features provide editing and tracking tools that may help enterprises update pre-existing materials for future use.

Looking Ahead

With real-time updating capability, the sandwich shop can change the menu options without reprinting materials daily. An editable, easy-to-use interface changes the possibilities of QR codes. By evolving from static to dynamic, QR codes become reusable business assets.

GetQR is continuing to build a platform that helps users create adaptable marketing materials. It is currently expanding into templates, analytics, and file-based QR generation.

By offering a comprehensive toolkit for real-world QR applications, GetQR aims to bridge offline and online communications and become a leading QR code platform for the small business community.