Good Good Golf CEO and president are out at company in latest turn in advertisement firestorm

September 3, 2026

Good Good Golf’s next president and CEO will need to be better better.

CEO Matt Kendrick and president Joe Flannery are out at the company in the latest twist in the fallout from a controversial ad the golf brand created alongside Callaway Golf, Business Insider reported.

Good Good Golf has been at the center of a controversy following an ad they made in collaboration with Callaway. Good Good Golf

Good Good's ad created a firestorm in the golf world. — Good Good’s ad created a firestorm in the golf world. Good Good Golf

The full Good Good driver video was actually 60 seconds long, and it seems like it was meant to be some sort of horror-movie spoof? It’s still viewable in some posts. (Here’s most of it:) pic.twitter.com/UBhUmKBQZY
— Stina Sternberg (@StinaSternberg) August 24, 2026

Nahid Giga will step in as the interim CEO.

This story will be updated

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Good Good Golf CEO and president are out at company in latest turn in advertisement firestorm

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