Quiet Florida fishing town undergoing a $2B luxury makeover is emerging as the next Palm Beach

For decades, Pompano Beach was the sleepy South Florida alternative to its glitzier neighbors — a fishing town where waterfront living could still be had without Miami or Palm Beach prices.

Now, the secret is out.

The Broward County city is in the throes of a multibillion-dollar transformation, with a $2 billion downtown overhaul and a wave of ultra-luxury developments from Waldorf Astoria, Ritz-Carlton, W and Armani/Casa reshaping its once-low-key skyline.

At the center is a 75-acre redevelopment led by RocaPoint Partners in partnership with the city. Plans envision roughly 4 million square feet of residences, shops, offices, hotels, civic facilities and public spaces, anchored by a new City Hall.  

Pompano Beach is shedding its sleepy fishing-town image as billions of dollars in development turn the South Florida city into an increasingly high-end destination. Getty Images
At the heart of the boom is a roughly $2 billion plan to redevelop 75 acres of downtown with millions of square feet of residences, hotels, shops, offices, civic facilities and public spaces. Universal Images Group via Getty Images

But some of Pompano’s biggest changes are happening along the sand.

Miami-based Related Group has made a multibillion-dollar commitment to the city, beginning with a gamble it took long before Pompano became a magnet for luxury developers.

“We saw the fundamentals early: incredible oceanfront, a great location between Miami and Palm Beach, and pricing that was still accessible relative to other South Florida coastal markets,” Patrick Campbell, senior vice president of Related Group, told The Post.

“We actually bought the oceanfront site that would eventually become Solemar at a courthouse auction in 2011 and held onto it for nearly a decade,” Campbell said. “At the time, Pompano wasn’t yet viewed as a luxury destination, but we believed the ingredients were there.”

They were. Solemar, Related’s first project in the city, sold for an average of about $900 per square foot, Campbell said. Its latest sales at the under-construction Waldorf Astoria Residences Pompano Beach are now averaging roughly twice that, at $1,800 per square foot.

The beachfront is undergoing an equally dramatic transformation as major luxury brands including Waldorf Astoria, Ritz-Carlton, W and Armani/Casa move into the market. Universal Images Group via Getty Images
Related Group was an early believer, buying the oceanfront site that eventually became Solemar at a courthouse auction in 2011 and holding it for nearly a decade. Courtesy of Related Group
Solemar residences later sold for an average of about $900 per square foot, while Related says its recent sales at Waldorf Astoria Residences Pompano Beach are averaging roughly $1,800 per square foot. Courtesy of Related Group

Related also sold two Waldorf penthouses for $17.1 million and $18.1 million this summer, setting new benchmarks for Pompano.

“Those numbers tell us buyers are willing to pay for exceptional product here, but there’s still a significant pricing gap between Pompano and comparable branded oceanfront residences in Miami or Palm Beach,” Campbell said. “That’s what gives us confidence there’s still room for the market to grow.”

The 28-story Waldorf tower, developed by Related and Merrimac Ventures with Hilton, will contain just 92 residences and is expected to be completed next summer. More than 85% of its units were under contract when the building topped out in May. It is also Waldorf Astoria’s first standalone residential development.  

The project’s amenities are decidedly more resort than sleepy beach town, including a 20,000-square-foot oceanfront pool deck, spa and wellness facilities, concierge service and in-residence dining.  

The developer also sold two Waldorf penthouses for $17.1 million and $18.1 million this summer, setting new benchmarks for the city. Courtesy of Related Group
The 28-story Waldorf project will contain just 92 residences and is expected to be completed in summer 2027. Courtesy of Related Group
Related says buyers are arriving from the Northeast, Canada, elsewhere in Florida and, increasingly, Latin America and other international markets. Courtesy of Related Group

Related is also behind W Pompano Beach Hotel & Residences, while other developers have brought Ritz-Carlton and Armani/Casa projects to the area.

The new construction is attracting a broader group of buyers.

“We continue to see strong interest from the Northeast and Canada, along with a significant local component — South Florida and inland Florida buyers who want to be directly on the ocean,” Campbell said.

But he said interest is increasingly coming from Latin America and other overseas markets, particularly at the W development.

Despite soaring prices, the developer believes Pompano still offers a meaningful discount to comparable branded oceanfront properties in Miami and Palm Beach. Courtesy of Related Group
The city’s appeal also lies in what it has not yet become, retaining its fishing culture, pier and more relaxed Old Florida atmosphere even as five-star developments arrive. AFP via Getty Images
Related executives argue that Pompano does not need to become another Miami or Palm Beach to succeed as a luxury market. Instead, developers are betting that its combination of oceanfront living, comparatively lower prices and small-town beach character can carve out a distinct niche in South Florida. Gado via Getty Images

Despite the influx of big-money buyers and luxury brands, Campbell doesn’t think Pompano needs to turn itself into another Palm Beach.

“I don’t think Pompano needs to become the next Miami or Palm Beach…that’s what makes it interesting,” he said. “It still has that relaxed, Old Florida beach-town character, but the level of product and hospitality is changing dramatically.”

That balancing act could determine what Pompano becomes as billions of dollars pour in.

“Five years from now, I think you’ll have a much more established luxury destination while still being able to walk down to the pier, go fishing and feel like you’re in a real beach town,” Campbell said.

“The city is changing, but it’s retaining its character — and that balance is what will continue to differentiate Pompano.”

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