“Alexa, grab my wallet.”

Amazon’s October Prime Big Deal Days begin next week, running Tuesday, Oct. 6 through Wednesday, Oct. 7. As seasoned shopping experts, we’ve covered plenty of Prime Day events and found the best sale picks to add to your cart.

Of course, you’ll need a Prime membership to shop (if you don’t have one), and right now, you can even score 30 days for free. Besides the clothing, tech and beauty essentials — don’t miss out on Amazon smart home and entertainment devices, which will likely have some of the best prices of the year.

Scroll on for our top picks to buy (and skip) this October Prime Day.

What to Buy During Prime Day

Skin care and beauty staples

Medicube PDRN Collagen Gua Sha Neck Wrinkle Cream

From Meghan Markle to Alix Earle, stars and shoppers alike love Medicube skin care. The brand is often on sale for Prime Day, including this snatching neck cream with a gua sha applicator. “Literally in the morning you can tell the difference when you look in the mirror,” reads one review.

If history’s any indication, plenty more Medicube, Laneige, Centellian 24 and additional K-beauty essentials will likely also be on sale during the event, making it the best time to stock up.

Lancôme Monsieur Big Volumizing Mascara

If you’re eyeing Amazon’s French beauty offers, celeb-approved brands like Lancôme, RoC, Embryolisse, Yon-ka Paris, A313, Avène and L’Oréal are great places to start. Previous sales have included this mascara, which Demi Moore swears by.

Ulike Red Light Therapy Mask

Red light masks are pricey — so it’s best to shop best-selling models during sales. One of my favorites is from Ulike, which I started wearing religiously after Charlize Theron shared that red light therapy is one of her anti-aging secrets.

Goop Himalayan Salt Scalp Scrub Shampoo

If you have expensive favorites like we do, shop them for less. We’ll be keeping an eye out for Goop Beauty best-sellers, including this scalp scrub that gives body to strands while banishing sweat and oil buildup.

Apple products

Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation

Apple Watches, iPads and other top tech finds from the company are often discounted during the big event, like these noise-cancelling earbuds with over 12,000 five-star reviews.

Clothing and accessories

Levi’s Cinch Baggy

It might be sweater weather for some people; for us, it’s denim season. With Levi’s — and other major brands like Adidas and Hanes — already offering discounts, don’t hesitate to stock your cool-weather wardrobe.

We love this pair of 30%-off cinched jeans — and of course, stars like Sabrina Carpenter, Lana Del Rey and Hailey Bieber wear the American label, too.

Calvin Klein Men’s Cotton Stretch 7-Pack Boxer Brief

If no one gets between him and his Calvins, stock up while everyday essentials like boxers are on sale.

Allswifit Slip-On Walking Shoes

Bethenny Frankel and I both love these slip-on sneakers (so much that I have two pairs). Comfy walking shoes are always a safe bet to shop while on sale, and select Allswifit styles are already discounted.

BaubleBar Novelty Food & Drink-Themed Statement Earrings

From stocking stuffers to teacher’s gifts, Amazon sales are often the prime time to buy accessories and jewelry from brands like star-loved BaubleBar.

Household essentials

Dyson V8 Cordless Vacuum

Those bigger-ticket items that totally change your home are definitely worth shopping while deeply discounted. Whether a new Dyson vacuum, air purifier or sleek lighting, Prime Big Deal Days typically offers the best prices you’ll see until Black Friday.

Tech and entertainment

Amazon Ember 43″ 4-Series with Fire TV

With so many Amazon tech deals already going live, it’s undoubtedly the best time to scoop up a TV with built-in Fire capability, like this 43-inch gem for under $200.

If you’re looking to upgrade a Ring, Echo or any other Amazon smart device, it’s a great time to add those to cart, too.

What to Skip During Prime Day

Things that are frequently on sale

Trendy Queen T-Shirt

This ultra-popular tee is just $7 right now — and it’s unlikely to get much cheaper during the sale (so feel free to add to cart ASAP). Madison LeCroy raved about it in an Amazon Live, saying, “It’s giving a knockoff version of Skims,” adding, “It’s super thick. I actually really like it.”

E-readers

Amazon Kindle

We love a Kindle (who doesn’t?), but these are frequently on sale during the year, so there’s no urgency in getting one right now.

Apocalypse essentials

LifeStraw Personal Water Filter

Sure, it’ll likely be discounted on Prime Day and works fantastically for camping and emergencies — but do you really want to think about the disaster cases in which you’ll be sourcing your water from a puddle? (It does have close to 100,000 mostly positive reviews, though …)

Prime Big Deal Days FAQs, answered

When is Prime Big Deal Days?

Prime Big Deal Days — better known as October Prime Day — runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.

Do you have to be a Prime member to shop?

Like its July counterpart, October Prime Day is a member-exclusive sale. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

Prime Day vs. Prime Big Deal Days

Prime Day and Prime Big Deal Days are both Prime-exclusive seasonal sales featuring deep discounts on tech, beauty, clothing, essentials and more. October Prime Day occurs in the fall, kicking off the holiday shopping season, making it the perfect time to start buying gifts while inventory is up and prices are still down.

What deals are actually worth shopping?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse gift-worthy accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, we’re expecting Amazon drop headline-worthy Black Friday and Cyber Monday deals in November 2026. Then, we anticipate the retailer running back its annual Prime Day sale in summer 2027. Page Six Style will have all the latest news here.

Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.