Shop clothing, shoe and accessory deals like a star during Amazon’s October Prime Day

The best fall fashion deals are officially here — and can be at your doorstep in two days or less.

Amazon’s Prime Big Deal Days kicked off today, running now through Oct. 7. It’s chock-full of amazing sales on celebrity-approved fashion picks. Whether shopping for yourself or picking up early gifts ahead of the holiday season, find clothing, shoes, jewelry and more deeply discounted.

Scroll on to shop some of the best deals, but don’t delay; things have a way of flying off shelves. (While you’re shopping, don’t miss our guide to the best on-sale beauty, too!)

Free People

From Selena Gomez to Taylor Swift, countless A-listers have stepped out in Free People — and October Prime Day is the perfect time to score new fall knits, like this stylish sweater.


A woman modeling a black bodysuit.
Suuksess

Bethenny Frankel loves this smoothing style so much, she told TikTok followers that she “got it in every color.”

“The most insane bodysuit ever,” she raved of the “sculpted” one-piece.


Woman wearing a black button-up cardigan over a white crop top and blue jeans.
Trendy Queen

Paige DeSorbo called this sweater “perfection” in an Amazon Live, saying that she owns it in three colors. It’s a perfect transitional layer to welcome cooler weather.


Pair of gold hoop earrings with three stacked rings.
Heaven Mayhem

Hailey Bieber has worn this brand for years, and this particular style is one she has been snapped in a few times. Jasmine Tookes and Emily Ratajkowski are also fans of Heaven Mayhem’s earrings.


A woman standing and smiling, wearing a long-sleeved olive green pajama set with white piping and tan slippers.
Cozy Earth

Oprah and Kris Jenner are both Cozy Earth fans — as are our editors. Whether gifting or keeping, get 20% off pajamas, joggers and more, plus up to 25% off bundles.


A woman wearing a black ribbed tank top with white trim.
Vichyie

“It’s super, super soft. It’s almost like you could sleep in it,” Paige DeSorbo said of this currently under-$15 style during a recent Amazon Live. “You need them in multiple colors.”


A woman in a white t-shirt and Levi's blue jeans.
Levi’s

Hailey Bieber stepped out in Los Angeles earlier this year wearing the popular jeans every It girl in Brooklyn seemingly owns as well.

While the model frequently wears hard-to-come-by vintage Levi’s 501s, this pair is ready to shop — and deeply discounted for Prime Big Deal Days.


A light pink athletic sneaker with a thick white sole.
Allswift

Bethenny Frankel and I both adore these slip-on, easy-on-the-wallet sneakers that come in a rainbow of colors. How cute is this pink option?!


A woman modeling a fitted white short-sleeve t-shirt with a rounded neckline, paired with light wash denim shorts.
Trendy Queen

Madison LeCroy raved about this perfectly soft tee in an Amazon Live, saying it’s “giving a knockoff version of Skims,” before adding, “It’s super thick. I actually really like it.”

Made from a stretch-blend fabric, the short-sleeve top comes in two dozen colors, is available in sizes 3XS-4XL and isn’t too cropped, according to reviews.


A pair of brown knee-high boots with ribbed knit back panels.
Vivaia

Katie Holmes stepped out in New York City last month wearing these water-resistant boots. The A-lister paired them with jeans and a sweater, but the classic knee-high style could also pair perfectly with skirts or dresses.


The Gym People Thick High Waist Yoga Pants Leggings
The Gym People

These yoga pants certainly have the “Housewives” stamp of approval. Kyle Richards said in an Amazon Live last year that they “fit really well [and] make the butt look good.”

“RHOA” alumna Kandi Burruss gave Gym People some love on Amazon Live earlier this year too, calling the brand’s also-on-sale Jogger Pants her “favorite workout casual pants.”


Peach strapless bra with a subtle polka dot pattern.
Dobreva

The “best strapless bra in the world?” It’s this one, according to Bethenny Frankel, who said last year in a TikTok that it’s “so comfortable” she’s “been waiting for it my whole life.”

Select colors are now up to 29% off.


Three black lace thong panties.
Hanky Panky

Not to be nosy, but apparently Hanky Panky makes Jennifer Aniston’s go-to panties.

The A-lister divulged to Sandra Bullock during an Interview chat in 2020 that she was wearing “Hanky Panky underwear if we want to get real specific.”


Woman wearing a white faux fur double-breasted coat and distressed blue jeans, holding a brown purse and a white coffee cup.
Pretty Garden

Stars like DeSorbo also regularly name-check Pretty Garden, a buzzy Amazon brand. We couldn’t help but notice this cute coat that’s perfect for transitional months. It’s a steal right now!


Dark brown suede flat shoe with a square toe and a gold buckle strap.
Franco Sarto

Katie Holmes was spotted in LA wearing wide-leg jeans, a pretty white blouse and these sweet square-toed flats earlier this year. Prepare to spot the silhouette everywhere this fall.


White Nike running shoe with black swoosh and pink-to-white ombre sole.
Nike

We love these pink-accented Nikes that are 20% off — but if you prefer something more neutral, they also come in white with silver accents. The legacy brand’s kicks are worn by countless A-listers, including Kaia Gerber, Adele, Mia Goth and Dakota Johnson. This pair earns high marks from shoppers as well.


Pair of gold-toned hoop earrings.
Jenny Bird

Stars love Jenny Bird jewelry; it’s been spotted on Kendall Jenner, Alix Earle and Jennifer Lawrence, to name but a few. The brand doesn’t offer sales often, so it’s a great time to stock up on these statement earrings that make even a T-shirt look more put-together.


A tennis bracelet
Swarovski

Kyle Richards included this classic tennis bracelet in one of her Lives, saying, “It looks very real …. looks like diamonds.” Swarovski is a red carpet staple as well.


A brown Crocs Classic Clog shoe on a white background.
Crocs

Fit for a duchess? Meghan Markle wore these clogs in her Netflix show, “With Love, Meghan,” and even posted a photo of her wearing them on her As Ever brand’s social media account.


Light blue high-waisted denim jeans with a button fly, worn with a black long-sleeved shirt and black ankle boots.

Stars love their 501s; Kendall Jenner, Rihanna and Pamela Anderson are just a few fans of the fit, which is up to 60% off right now.


A model in black pajamas
Ekouear

Kyle Richards loves these luxe-looking PJs, once saying in a Live that they’re one of her “favorite things.”

“We love these; I have them in all the colors,” she added at the time.


A person wearing high-waisted black straight-leg jeans and black shoes.
Calvin Klein

With the ’90s revival so in, why not slide into some Calvins? This perfect straight-leg style has that relaxed-at-the-hip look that is forever timeless. It comes in three washes, including a chic black.

(Countless stars wear the brand, but we’ll always remember Kate Moss’ iconic campaign.)


Silver metallic flat shoe with a square toe and strap across the arch.
Franco Sarto

Katie Holmes wore the silver metallic version of these Mary Janes for a stroll in NYC in 2024, pairing them with a sheer, pale green lace blouse and straight-leg jeans for an effortless off-duty look.

Available in sizes 5-13 in a staggering array of colors, the flats have a square toe and an adjustable buckle closure.


Navy blue knitted Dearfoams  slipper with a faux fur cuff and a brown sole.
Dearfoams

Among Oprah’s “Favorite Things”? These slippers, which deliver “relaxation-in-a-box to your nearest and dearest.”


Franco Sarto Women's Marlina Mule
Franco Sarto

Katie Holmes has also been spotted wearing this chic cage-style mule, as has Mindy Kaling.

The star-worthy style has a sculpted heel that’s a little more than 1.5 inches, which looks elegant while remaining comfortable enough to walk in. They’re made from faux leather and have a comfy, padded sole.


A pair of black Havaianas flip-flops.
Havaianas

For any warm weather vacations, you might as well pick up a pair of classic Havaianas — the brand of choice for Reese Witherspoon, Gigi Hadid, Jennifer Aniston and more stylish stars.


A single pink Croc shoe with ventilation holes and a Crocs logo on the strap button.
Crocs

Drew Barrymore, Michelle Yeoh and Justin Bieber are all fans of Crocs, which are said to be superbly comfy. This unisex pair has around 287,000 five-star reviews, so you can bet they’re pretty incredible. You can even make them your own by adding the brand’s Jibbitz charms.


Reebok Women's Classic AZ Shoes
Reebok

Sofia Richie Grainge sported these sneaks for a casual outing in LA last summer — and while the Alaïa handbag she carried costs $2,250, her kicks are much more wallet-friendly.



Prime Big Deal Days FAQs, answered

When is Prime Big Deal Days?

Prime Big Deal Days — better known as October Prime Day — runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.

Do you have to be a Prime member to shop?

Like its July counterpart, October Prime Day is a member-exclusive sale. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

Prime Day vs. Prime Big Deal Days

Prime Day and Prime Big Deal Days are both Prime-exclusive seasonal sales featuring deep discounts on tech, beauty, clothing, essentials and more. October Prime Day occurs in the fall, kicking off the holiday shopping season, making it the perfect time to start buying gifts while inventory is up and prices are still down.

What deals are actually worth shopping?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse gift-worthy accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, we’re expecting Amazon drop headline-worthy Black Friday and Cyber Monday deals in November 2026. Then, we anticipate the retailer running back its annual Prime Day sale in summer 2027. Page Six Style will have all the latest news here.


Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.


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