Amazon’s Prime Big Deal Days 2026 is here, but they’re not the only retailer offering major discounts.

Prime Day runs between Oct. 6 and Oct. 7, and during that same time, Walmart, Target, Best Buy and more of your faves are also dropping big sales.

After you’re done stocking up on all things Amazon, check out some of the top competing deals below. The holidays are coming up, and we grant you full permission to splurge sooner rather than later.

Between Oct. 5 and Oct. 11, Walmart shoppers can enjoy an entire week of discounts on the retailer’s most popular home essentials, technology, toys and more.

A spokesperson for Walmart told FOX last month, “We plan our events around how and when our customers want to shop. We know many customers are starting to think about the holidays earlier while also shopping for their everyday and seasonal needs, so we wanted to give them a full week to save in early October.”

Among the items on sale are Halloween decor and costumes, just in time for spooky season.

Walmart is known for its impressive home deals, and this October’s event is no exception. If you get back pain from leaning over a desk all day, now’s your time to finally do something about it. Save $50 on this ergonomic design, catered to support your spine.

Shop the best of the best in technology this October, including headphones, AirPods and more for $50+ off.

Apple’s best-selling wireless, noise-cancelling earbuds are perfect for tuning out all the chaos of this coming holiday season. They have over 11,000 positive ratings on Best Buy, the majority of which are five stars.

Between Oct. 6 and Oct. 7, Target Circle loyalty members can enjoy this two-day event, with savings on everything from on-the-go accessories to baby gear.

Early access begins on Oct. 5 for members of the paid membership tier, Target Circle 360.

Between Sept. 27 and Oct. 5, new Target Circle members will also receive 15% off their first purchase.

Ring, ring, a sale is calling! Mount this weather-resistant outdoor camera on your doorstep for crystal-clear viewing of any visitors. The device allows for two-way talk without requiring you to even open the door.

The holidays are the perfect time for a home decor upgrade, and Wayfair is just the place to start. Shop exclusive sales on furniture, rugs, bedding, bath essentials and more. From Oct. 5 to Oct.9, the retailer is hosting its 5 Days of Deals event, where you can find items up to 60% off!

Need a place to store all your new fall fashion? Score a sleek armoire at nearly 60% off on Wayfair for a limited time. It features a sturdy metal hanging rod and adjustable shelving for optimal organization.

Lululemon frequently updates its “We Made Too Much” section with hot deals on its viral jackets, leggings and more — this October is no different.

The brand’s best-selling jacket flatters all shapes and sizes. Its sweat-wicking, four-way stretch fabric is comfortable enough to move in, whether you’re taking on a workout or simply strolling to the grocery store.

Nordstrom’s Anniversary Sale is in the past, but the sales just keep coming. Enjoy discounts on everything from classic denim to designer handbags this month.

Honestly, who doesn’t need a cozy pair of joggers in their closet for the winter? This ultra-soft pant has front slant pockets and an adjustable elastic waistband for a comfortable fit.

Don’t wait until the “new year, new me” mentality kicks in before refreshing your wardrobe. Close out 2026 in style thanks to Macy’s discounted clothing and accessories.

A cozy cardigan is a winter essential. This one has a preppy argyle pattern and breathable V-neckline — you won’t want to take it off.

Your fall and winter wardrobe just got a major upgrade. Rack up deals on Gap’s trendy tops, jeans, bags and more headed into cooler temps.

You’ll look oh-so-cool in cold weather when sporting this denim trucker jacket. It has plenty of pockets to store your essentials, plus a chic corduroy spread collar.

If you’ve been waiting to purchase a pair of Levi’s jeans for the end of the year, now’s the opportunity while they’re on sale. Dress your denim up or down all winter long.

Aritzia always nails it on wedding guest dresses. Shop gorgeous maxis, along with the brand’s signature trousers and outerwear, while they’re on sale.

No need to splurge on lingerie. Everything from luxe, lacy intimates to cozy PJs are on sale right now.

J.Crew just dropped the prices on men’s and women’s basics that go with just about everything in your closet. We’re already eyeing polos, sweatshirts and midi skirts from the sale section.

It’s never a bad time to binge on beauty deals. Starface, Morphe, La Roche-Posay and more makeup and skincare are now available at a discount.

Don’t forget about home appliances! Refurbish your space with a new refrigerator, washer/dryer and even hardwood flooring while the products are on sale.

Your Prime Big Deal Days FAQs, answered

What is Prime Big Deal Days and when is it?

Prime Big Deal Days — fondly known as October Prime Day — is Amazon’s biggest fall sale, offering massive discounts before the holiday rush of Black Friday and Cyber Monday. October Prime Day runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.

Prime Day vs. Prime Big Deal Days

Prime Day and Prime Big Deal Days are both Prime member-exclusive seasonal sales with massive discounts on rotating bestsellers. Unlike July’s Prime Day, Prime Big Deal Days runs every October as a precursor to the busy holiday season, allowing shoppers to start saving on gift shopping early.

Do you have to be an Amazon Prime member to shop?

October Prime Day is exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

What are the best deals?

From reporting on Amazon sales for years, we can tell you for certain that Amazon’s October Prime Day is the ideal time to save on big-ticket tech, Amazon devices, gift-worthy clothing and beauty and skincare staples, household essentials and many more Amazon best-sellers.

Is it worth it?

Every Prime Day sale is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials, but Amazon’s October event also has great pre-holiday discounts on gifts. Our team diligently sorts through all the offers to find the very best items to grab on sale.

When is the next Prime Day?

Already wondering when Amazon’s next Prime Day is? We expect Prime Day to return in summer 2027, but anticipate just-as-good (if not better) deals coming this Black Friday and Cyber Monday. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

This article was written by Carrie Berk, Commerce Reporter for the New York Post. Carrie specializes in New York City-ready fashion finds for every style, age and budget. Combing the internet’s sale sections, brand collaborations, seasonal trends, timeless staples and lookalike styles, she makes recommendations that stand the test of time in your wardrobe – without breaking the bank. Before joining The Post full time in 2026, her work appeared in HuffPost, Women’s Health, Newsweek and more.