Breaking news: The viral Oura Ring is not “technically” on sale for October Prime Day.

The shopping extravaganza runs from Oct. 6 to Oct. 7, bringing some of the deepest discounts of the year on all sorts of popular products —‚ wearables included. But not all brands are hosting discounts.

While Oura is offering a modest discount on its Oura Ring 4 in the Stealth shade, the markdown isn’t part of the official Prime Day deals. However, one alternative smart ring brand is joining the Prime Day festivities with a seriously tempting offer: The RingConn en 2 Air Ring is currently on sale for $149.

Many users say the RingConn ring offers several similar Oura Ring features, from step-counting and heart-rate tracking to sleep insights and women’s health features.

However, some RingConn users say a few key differences could make it the better choice. The biggest? Oura Ring requires a $6/month subscription, while RingConn’s app comes with no additional fee.

“The main reason I chose this over Oura: no monthly subscription,” one user shared. “It’s not like it’s a huge bill to pay, but having one more to the list is just…not necessary for me, not for health and wellness, not at this time.”

Beyond the added cost of a subscription, there’s also the design to consider.

Reviewers rave about the RingConn’s sleek design and comfortable fit, making it easy to wear all day —and the more consistently you wear it, the more data it can collect to help you track your health and wellness metrics over time.

“The ring itself is very luxe-looking, comfortable and just the right ‘thickness,’” they added. “It’s not dainty, but that also means it doesn’t feel flimsy, and at the same time, it’s not super bulky (some of the Oura Rings are just ridiculous).”

It’s worth noting that Oura has since introduced the Oura Ring 5 (starting at $399), which the brand says is lighter and up to 40% smaller in volume than the Oura Ring 4.

Still, if you want to save on a smart ring — or like the idea of a thinner ring — the RingConn could be the “smarter choice”. It also comes with a one-year warranty for extra peace of mind, so there’s no risk in trying it out.

Your Prime Big Deal Days FAQs, answered

What is Prime Big Deal Days and when is it?

Prime Big Deal Days — fondly known as October Prime Day — is Amazon’s biggest fall sale, offering massive discounts before the holiday rush of Black Friday and Cyber Monday. October Prime Day runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.

Prime Day vs. Prime Big Deal Days

Prime Day and Prime Big Deal Days are both Prime member-exclusive seasonal sales with massive discounts on rotating bestsellers. Unlike July’s Prime Day, Prime Big Deal Days runs every October as a precursor to the busy holiday season, allowing shoppers to start saving on gift shopping early.

Do you have to be an Amazon Prime member to shop?

October Prime Day is exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

What are the best deals?

From reporting on Amazon sales for years, we can tell you for certain that Amazon’s October Prime Day is the ideal time to save on big-ticket tech, Amazon devices, gift-worthy clothing and beauty and skincare staples, household essentials and many more Amazon best-sellers.

Is it worth it?

Every Prime Day sale is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials, but Amazon’s October event also has great pre-holiday discounts on gifts. Our team diligently sorts through all the offers to find the very best items to grab on sale.

When is the next Prime Day? Will there be another before Christmas?

We expect the October sale to be Amazon’s last Prime Day of 2026. Already wondering when Amazon’s next Prime Day is? We anticipate Prime Day to return in summer 2027, but just-as-good (if not better) deals are coming this Black Friday and Cyber Monday. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson’s Blueprint Longevity Mix to the viral Oura Ring to Jennifer Aniston’s favorite workout platform – often with her adorable toddler by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.