The holidays are right around the corner, which means it’s officially time to get my beauty routine in order with the Sephora Savings Event, launching Oct. 30 and running through Nov. 9.

If I were stranded on a deserted island with absolutely no lotions, potions, or beauty products in sight, this is the sale I’d be counting down to so I could restock every last one of my tried-and-true favorites.

As a professional beauty product tester and commerce reporter for more than half a decade, I’ve tested my fair share of makeup, skincare, fragrance and haircare products, and I know which ones deserve a permanent spot in my routine. Luckily, all of my go-to picks are right here.

Whether you’re looking to replenish your everyday essentials, finally splurge on that luxury serum, discover a new signature scent or stock up on the haircare heroes that keep your strands looking their best, this is the perfect opportunity to fill your cart. The best part? Everything is on sale, with discounts available both in-store and online.

Just keep in mind that your Beauty Insider tier determines how much you’ll save and when you can start shopping, so you’ll want to have your wish list ready before the event kicks off. Here’s how the Sephora Holiday Savings Event 2026 dates break down:

• Rouge members get first dibs from Oct. 30 through Nov. 2, with 20% off eligible purchases throughout the event and the bonus perk of sharing a one-time 20% discount with up to five friends
• VIB members can shop from Nov. 3 through Nov. 9 and enjoy 15% off
• Insider members can take 10% off during that same window

And no matter your tier, you can score 30% off the entire Sephora Collection for the full duration of the sale. Consider it your sign to stock up on the products you already love and make room for a few new discoveries.

When it’s time to check out, shop in-store or online and enter the promo code ALLONSALE to access your discount. Trust me: With more than half a decade of professional product testing and commerce reporting behind me, these are the picks I’d be adding to my cart first.

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Skincare | Makeup | Haircare | Fragrance

Skincare

Shark CryoGlow Under-Eye Cooling + LED Anti-Aging Red Light & Skin Clearing Mask

I love using my Shark CryoGlow mask (as evidenced by my full review) to give my skincare routine that extra at-home facial feeling, so the Sephora Savings Event is the perfect time for me to invest in my skin. The cooling under-eye feature is one of my favorite ways to make my routine feel refreshing and relaxing. Take advantage of the savings to keep enjoying this high-tech skincare essential without paying full price.

Aestura ATOBARRIER365 Cream Moisturizer

My Aestura ATOBARRIER365 Cream is a staple in my routine whenever my skin needs lasting hydration and extra barrier support. I love how it keeps my skin feeling nourished and comfortable, making it a product I always want on hand. During the Sephora Savings Event, I’m stocking up on this everyday essential while saving on a moisturizer I already know and love.

Sephora Favorites Skincare Must-Haves Gift Set

I love having my Sephora Favorites Skincare Must-Haves set in my collection because it gives me a curated mix of products to enjoy in my routine. It’s such a convenient way for me to switch things up and get the most out of my favorite skincare finds. The Savings Event is my chance to repurchase this set or treat myself to another round of skincare goodies for less.

Estée Lauder Advanced Night Repair Face & Eye Skincare Set

I reach for my Estée Lauder Advanced Night Repair set when I want to give my face and eye care routine a little extra attention. I love having both products together because they make it easy for me to maintain a consistent routine focused on hydrated, smoother-looking skin. Since these are premium skincare staples I already use, I’m taking advantage of the Savings Event to replenish my supply at a better price.

Summer Fridays Jet Lag Eye Patches

My Summer Fridays Jet Lag Eye Patches are my go-to when I want to give my under-eyes a refreshing, hydrating pick-me-up. I love incorporating them into my self-care routine, especially before makeup or whenever I want a little extra pampering. The Sephora Savings Event is the perfect excuse for me to restock these feel-good favorites without paying full price.

Makeup

Tarte Tartelette Lengthening & Tubing Mascara

I love using my Tartelette Lengthening & Tubing Mascara to give my lashes a more defined, lengthened look without adding too many steps to my makeup routine. It’s an easy everyday staple for me when I want my eyes to stand out while keeping the rest of my makeup simple. I’m using the Savings Event as an opportunity to grab a backup before my current tube runs out.

Sephora Favorites Cozy & Clean Makeup Value Set

I love reaching for my Sephora Favorites Cozy & Clean Makeup Value Set when I want to switch up my makeup routine with products I already enjoy having in my collection. Having a curated selection together makes it easy for me to create different looks without needing to shop for each item separately. During the Savings Event, I’m making the most of the value by refreshing my favorites and keeping my makeup bag stocked.

LYS Beauty No Limits Cream Bronzer & Contour Stick

My LYS Beauty No Limits Cream Bronzer & Contour Stick is one of my favorite ways to add warmth and dimension to my complexion. I love how easily it fits into my routine when I want a softly sculpted look that blends seamlessly with the rest of my makeup. Since I use it regularly, the Sephora Savings Event is the ideal time for me to pick up another one and save on a product I reach for often.

Charlotte Tilbury Mini Pillow Talk Lipstick & Liner Set

I love having my Charlotte Tilbury Pillow Talk lipstick and liner together because they make creating a coordinated lip look so effortless. The mini sizes are especially convenient for me to keep in my bag for touch-ups throughout the day. I’m taking advantage of the Savings Event to restock this classic lip combination and keep one of my favorite makeup staples within reach.

Saie Slip Tint Lightweight Tinted Moisturizer SPF 35

I reach for my Saie Slip Tint when I want lightweight coverage and a fresh, natural-looking finish that still feels like my skin. I love having SPF 35 in the mix, although I still make sure to apply enough product and use dedicated sunscreen when needed. The Sephora Savings Event is the perfect time for me to replenish this everyday complexion favorite and save on something I use virtually every day.

Haircare

Drybar Buttercup PRO Professional Hair Dryer with Diffuser

My Drybar Buttercup PRO is a new staple in my hair routine whenever I want to achieve a polished style at home. I love having the flexibility to use a diffuser when I want to enhance my natural texture or switch up my look. Since it’s a tool I rely on regularly, the Savings Event is a great opportunity to invest in your hair routine and save on another haircare essential.

Moroccanoil Moisture Repair Shampoo and Conditioner Set with Heat Protectant

I love using my Moroccanoil Moisture Repair Shampoo and Conditioner with heat protectant to keep my wash-day routine feeling nourishing and complete. Having these products together makes it easy for me to care for my hair while remembering to protect it before heat styling. During the Sephora Savings Event, I’m stocking up on this haircare trio so I can keep my routine consistent while spending a little less.

Sephora Favorites The Healthy Hair & Scalp Kit

I love having my Sephora Favorites Healthy Hair & Scalp Kit in my routine because it gives me a convenient way to incorporate different haircare essentials. It’s a set I enjoy reaching for when I want to give both my scalp and strands some extra attention (and with products like Kérastase, K18 and Dae, how could you go wrong?) The Savings Event is the perfect opportunity for me to replenish this curated collection and continue making haircare a priority without paying full price.

Dyson Limited Edition Airwrap i.d. Multi-Styler and Dryer

I love using my Dyson Airwrap i.d. to switch up my hairstyle and create different looks with one versatile styling tool. It makes my getting-ready routine feel more streamlined, whether I’m going for a smooth finish or adding curls and volume. Because it’s a major beauty investment that I use regularly, I’m taking advantage of the Sephora Savings Event to make owning this styling essential even more worthwhile.

Ghd Paddle Brush

My Ghd Paddle Brush is one of those everyday haircare essentials I reach for when I want to smooth and detangle my hair — and I’ve had it for 10 years. I love having a reliable brush that fits easily into my styling routine and helps me achieve a more polished finish. The Sephora Savings Event is a great time for me to pick up a backup or replace my current brush while getting more value out of my purchase.

Fragrance

Sephora Favorites Golden Hour Perfume Sampler Set w/ Redeemable Voucher

I love my Sephora Favorites Golden Hour Perfume Sampler because it lets me explore gorgeous fragrances from brands like Glossier, Boy Smells and other popular designer perfume houses all in one set. The redeemable voucher is such a great bonus because I can choose a full-size bottle of the scent I end up loving most. I’m taking advantage of the Sephora Savings Event to discover my next signature fragrance while getting even more value out of my purchase.

Sephora Favorites Holiday Men’s Cologne Sampler Gift Set w/ Redeemable Voucher

Why settle for one cologne when I can explore fragrances from Versace, Prada and more with the Sephora Favorites Holiday Men’s Cologne Sampler? It’s the perfect gift for the man in your life, with a full-size voucher for a full-size bottle of his favorite. With the Sephora Savings Event, I’m adding this one to my shopping list.

Miu Miu Miutine Eau de Parfum with Strawberry & Vanilla

I love the playful, sweet scent of my Miu Miu Miutine, especially the combination of wild strawberry, vanilla, and brown sugar. It’s the perfect fragrance for me when I want something feminine, warm, and a little gourmand without feeling too predictable. I’m using the Sephora Savings Event as my chance to replenish this perfume favorite and save on a scent I already enjoy wearing.

Sephora Favorites On‑The‑Go Travel Spray Perfume Sampler Set w/ Redeemable Voucher

I love keeping fragrance options on hand, and my Sephora Favorites On-The-Go Travel Spray Sampler makes it easy to switch scents depending on my mood. The travel-friendly sizes are perfect for me to toss into my purse or take along on trips, while the redeemable voucher gives me the option to choose a favorite scent in a larger size. During the Savings Event, I’m taking advantage of the extra value to refresh my fragrance wardrobe and keep discovering new favorites.

Kayali Yum Pistachio Gelato 33 Eau De Parfum Intense

My Kayali Yum Pistachio Gelato 33 is a must-have in my fragrance collection because I love its delicious blend of pistachio, whipped cream, and sweet cotton candy notes. Whenever I want a cozy, creamy gourmand scent that feels playful and indulgent, this is one I love reaching for. Since I already enjoy wearing it, the Sephora Savings Event is the perfect time for me to restock my bottle or pick up a backup while saving on one of my favorite sweet fragrances.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.