Gift shopping has a way of turning even the most thoughtful people into procrastinators. Honestly, what on earth do you get for the friend who’s always ahead of the trends, the family member who insists they don’t need anything or the person whose taste you admire but can never quite pin down?

One place to start: Google’s annual Holiday 100, a guide to 100 of the most popular gifts based on what people are searching for.

“What’s different about holiday shopping this year is the level of intention behind every search,” Sagal Mohammed, editorial and creative lead for Google Shopping, exclusively shared with the New York Post. “With over a billion shopping searches across Google every day, we’re seeing people lean into authentic, data-backed trends to find gifts that feel personal, timely and truly reflect what their loved ones want across any retailer or budget.”

The 2026 edition of the Google Holiday 100 launched on Nov. 9, offering a data-driven snapshot of what’s capturing shoppers’ attention this holiday season. Drawing on Google Search trends across categories including tech, home, fashion, beauty and toys, the list offers a window into the products, styles and unexpected throwbacks people have on their wish lists.

As a commerce reporter, I follow search trends year-round, watching what people are looking for, how their interests evolve and what those shifts reveal about the products gaining momentum — especially in an ever-changing AI landscape that continues to reshape how we discover and shop for things. But there’s no time quite like gift-shopping season to see those trends take on a life of their own.

And this year, the season started early: October brought the return of Amazon Prime Day alongside a growing roster of retailer-led deals, giving shoppers an early reason to start browsing, comparing prices and checking off their holiday lists.

“A few trends really stood out to me: at-home pampering blew up with lymphatic sculpting face brushes spiking 400%, while Cécred hair oil hit an all-time high and perfume took the crown as the top-searched gift set,” Mohammed added. “Style-wise, effortless fashion took over: Utility jackets were searched more than ever, and kitten heel sandals strutted up 295%. And, for pure holiday nostalgia, classic toy train sets jumped 240% to bring that old-school magic back under the tree.”

Need a gift that wows? The Holiday 100 is your cheat sheet to what’s trending, powered by Google’s billion-plus daily shopping searches. Think of it as a shortcut to buzzy finds, unexpected favorites and that “I didn’t even know I wanted this!” kind of gift.

Gifts for Cozy Comforts

Our Place Titanium Always Pan Pro

What’s cooking? “Titanium Always Pan Pro” searches jumped 75% this year.

Roborock Q7 M5+ Robot Vacuum & Mop

A clean sweep. Searches for “robot mop and vacuum” jumped 80% this year.

Gifts for the Best Dressed

Steve Madden Calico Tabi Ballet Flat

For flat-out trendsetters. Searches for “calico flats” rose 160% in 2026.

Searches for “cotton off the shoulder top” bared a chic 140% jump in 2026.

Gifts for Big Imaginations

Lovevery The Looker Play Kit

All eyes on playtime. Searches for The Looker Play Kit rose 90% in 2026.

Tiny Land 39-Piece Wooden Train Set

All aboard! Searches for “classic toy train set” rose +240% in 2026.

Gifts for Feeling Your Best

Shark CryoGlow LED Face Mask

No fine lines here. “Anti-wrinkle device” searches rose 75% this year.

Stay on track. Searches for “fitness tracker” jumped 155% this year.

Gifts for Getaways

Fujifilm Instax Mini 13 Instant Film Camera

An instant classic. “Fujifilm instax holiday set” searches jumped 190% in 2026.

Away Signature Companion Bag

This one’s in the bag. In 2026, “canvas weekend bag” searches surged 225%.

Gifts for Glam

Sephora Favorites Holiday Perfume Sampler

Smells like a hit. “Perfume sets” were the top searched gift set in 2026.

Pattern Vibrating Flat Iron

Turning up the heat. Searches for “titanium flat iron” rose 85% this year.

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.