European island with 300 days of sun is 'having a moment' with Brits

The number of British tourists visiting Malta is said to be up by around 25 per cent in 2026, with flights available from just £45
A tiny European island boasting 300 days of sunshine annually is “having a moment” with British holidaymakers. The number of tourists flying to Malta from the UK is reportedly up by around 25 percent in 2026.
The island is now reachable from 19 airports across the United Kingdom, with flights available for as little as £45. Travellers swapping grey British skies for the 17-mile long destination can look forward to temperatures of around 32C throughout the summer months.
Journalist Angela Epstein recently made the trip to the island with her husband Mark. The couple visited Sliema, on Malta’s east coast, describing the charming coastal town as the “perfect base for exploring”.
On arrival, Angela couldn’t help but observe that the “blue wink of the Mediterranean is a constant presence” around Malta. Boasting bustling shops, baroque facades, and 17th century watchtowers, Angela says the town “scores highly” for the “views alone”.
She does, however, note that Sliema may not be the ideal destination for a traditional beach holiday, with “rocky bays and outcrops” rather than the sweeping sandy shores some tourists might prefer, reports the Express.
The island does have some sandy beaches to offer. Ramla Beach, which translates as red sand, is regarded as one of the island’s most stunning stretches of coastline, with its rolling sands and crystal-blue waters.
Nestled at the foot of a lush valley and surrounded by rugged hills, Ramla Beach holds blue flag status and provides a wonderful opportunity for snorkelling, diving, or simply unwinding in the sun. The Bugibba Perched Beach, situated in the northern part of the island, is an artificial beach that has become a firm favourite amongst visitors.
Once a jagged rocky outcrop, the beach has been transformed and now boasts an array of cafes, along with all the usual amenities including sunbeds and parasols, perfect for a spot of sunbathing.
Those seeking a more culturally enriching experience can venture to Malta’s capital, Valletta, which was granted UNESCO World Heritage status in 1980. UNESCO describes the city as “inextricably linked to the history of the military and charitable Order of St John of Jerusalem”.
The city is home to an impressive 320 ancient monuments within just 55ha, cementing its status as one of the most historically dense destinations on the planet. The island also boasts a collection of ancient temples, with the gantija Temples tracing their origins back to 3,600 BC.
Nestled within the Gozitan countryside, the temples are so vast that local legend once held that they were built by giants.
Eager to uncover more history, Angela made her way to Mdina, a fortified city with a heritage stretching back approximately 4,000 years. This hilltop settlement served as the island’s capital until 1530.
Dubbed the “Silent City,” its cobbled streets feel like being “transported back in time,” according to Visit Malta. The tourism website adds: “Oozing of luxury and nobility, Mdina offers visitors a most discreet insight that only a few people can experience and witness during their lifetime.”
Malta’s cobbled streets and stunning vistas have also caught the eye of Hollywood.
Blockbusters including Game of Thrones, Troy, Gladiator, and Assassin’s Creed are amongst the major productions to have used the island as a filming location.
Having explored the island herself, Angela found it “grew on her,” despite the volume of tourists. She concluded: “Given the weather, the scenery, the heritage, and the sheer breadth of things to do, Malta looks set to continue having its ‘moment’ for some time yet.”