‘The scent wraps around you like a soft dessert-inspired cloud while still feeling elegant and grown-up’

Beauty buffs are probably already well acquainted with Huda Beauty’s much-loved Easy Bake Loose Baking and Setting Powder, celebrated for minimising the appearance of pores and keeping makeup in place for hours on end. Now, the brand has honoured the legendary product with the release of a fragrance inspired by it – and devotees are already going wild for it.

The newly launched Easy Bake Intense Eau de Parfum (£26 for 10ml and £70 for 50ml) aspires to be every bit as captivating as the makeup favourite. The perfume begins with luscious wild cherry before transitioning to soft white florals and comforting cinnamon, concluding with luxurious notes of caramel milk and velvety vanilla bourbon.

Discussing the fragrance, Mirror perfume expert Jada Jones revealed: “This is such a lovely everyday perfume. Although this is a gourmand fragrance with a vanilla base, it isn’t overly sweet. There’s an almost powdery note to it, while it’s not listed, I think it’s an undeniable nod to the makeup powder the perfume was inspired by.”

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The release has similarly wowed clinical evaluators. Based on an independent consumer testing panel of 100 participants, after regular application, 99% confirmed the fragrance produced a distinctive all-day scent trail, while 92% reported being complimented when wearing it.

The launch positions Huda Beauty at the heart of one of the most significant fragrance movements right now, as foodie-inspired perfumes continue to sweep social media and top bestseller charts. Labels such as Phlur and Kayali have similarly championed dessert-inspired aromas, with Phlur’s Cherry Stem (£99, SpaceNK) delivering a luscious fusion of dark cherry and warming gourmand notes that has won over scent enthusiasts, reports the Manchester Evening News.

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The Easy Bake Intense Eau de Parfum is described as a rich, addictive floral gourmand fragrance inspired by the iconic scent of the Easy Bake Loose Powder.

Similarly, Kayali has developed an entire range centred on sugary fragrances. Its chart-topping Yum Boujee Marshmallow 81 (£80, Boots) blends pillowy marshmallow notes with vanilla and creamy musk for an exceptionally decadent result.

The Huda Beauty scent, however, has already earned an impressive 4.9-star rating from customers. This fan said: “Best fragrance I have ever tried my whole life. Got so many compliments in one day.”

Meanwhile, someone else chimed in: “Huda Beauty Intense Easy Bake smells like sweet vanilla heaven. It’s warm, cosy, and gives the cutest dessert vibes. The fragrance lasts for a very long time, and it’s perfect for girls who love soft, sugary scents. Honestly, it feels like a hug in perfume form.”

Yet, as with all fragrances, it hasn’t won everyone over. One shopper claimed they couldn’t detect any of the gourmand characteristics: “It just smells like flowers.”

On a more positive note, one Huda Beauty enthusiast chimed in: “Huda Beauty truly created something magical with this fragrance. From the very first spray, it feels warm, sweet, luxurious, and comforting all at once.

“The scent wraps around you like a soft dessert-inspired cloud while still feeling elegant and grown-up. What I love most is how long-lasting it is.

“I could still smell it on my clothes hours later, and I kept getting compliments everywhere I went. It has that perfect balance of sweetness and richness without being overpowering.”

Meanwhile, another fan remarked: “The scent feels warm, sweet, and luxurious without being too overpowering. It has that cosy but glamorous vibe that makes you feel extra confident when wearing it.”