Amazon Prime Day is here (June 23 through June 26), but time waits for no shopper. If you’re still dragging your feet on shopping deals on tech, home and beauty, this is your call to get a move on. Sale prices are changing as I type this.

With inflation being as high as the rising heat temperatures, this is truly the time to save on the things you need, as well as items you simply want. We’ve seen items up to 50% — even 70% off! — thus far, but that doesn’t mean they’ll be around by the last day of the event, so when I say hurry and shop, I mean it.

Here’s everything you need to know about when Prime Day ends and what you need to grab now.

When does Prime Day end?

Prime Day ends on Friday, June 26, at 3 a.m. ET. This will bring the four-day Prime-exclusive event to a close. What does this mean for you? Any Prime-exclusive deals are set to expire at this time, including Lightning Deals.

That said, even though Prime Day ends late Friday night, you’ll want to make sure to get your orders in sooner, not later. As someone who has covered Prime Day for almost eight years, once a product sells out, you’re out of luck for the event. And when it does return, it won’t be at the Prime Day price.

What do I need to shop now?

Prime Day is a great time to shop for everything from top-rated tech to home products.

Vacuums, for example, especially Dyson vacuums, are on sale right now. You can get as much as 50% off on certain robot vacuums and cordless vacuums, too.

Essentials are another important buy during Prime Day. I personally stocked up on batteries, trash bags, dish soap during Prime Day 2026. Are they exciting items? No, but the idea is to buy enough while they’re discounted, so you can save extra money by avoiding having to restock later in the year.

Other products to shop? Apple sees massive deals during Prime Day, including the all-new AirPods Pro 3, which are at their lowest price ever! Other deals include HP laptops, headphones and widescreen TVs.

As for beauty deals, medicube, grace & stella, and even Crest Whitestrips are heavily discounted during Prime Day, along with other summer essentials, such as sunscreen.

Health and fitness items like smartwatches from Garmin and Apple, and even Oura Rings, are on sale, too, making them a great buy, especially if you’re trying to tighten up your beach bod.

Finally, Amazon tech like Kindles and Echo devices are on sale.

When is the next Prime Day?

While Amazon has yet to confirm a second Prime Day-like event for 2026, the retailer has historically hosted another shopping extravaganza: Prime Big Deal Days. The two-day event typically takes place in October and is loved by consumers who want to get a jump on holiday shopping.

Your Amazon Prime Day FAQs, answered

What is Amazon Prime Day and when is it?

Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

How long is Prime Day?

This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

What’s new about Prime Day in 2026?

In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:

• Today’s Big Deals program: New daily discounts up to 50% off or more
• New deals dropping as often as every five minutes during the sale
• Prime members gain access to exclusive travel deals
• Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
• Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
• Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
• Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card

Do you have to be an Amazon Prime member to shop?

Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

What are the best deals?

From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.

Is it worth it?

We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.

When is the next Prime Day?

Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.