Brady Tkachuk is a Florida Panther, and in Ottawa, the city he played in for eight seasons, fans are itching to swap out their Tkachuk jerseys for someone who wants to play for the Senators.

The team is more than happy to oblige… if you’re willing to pony up 60% for your new jersey.

And that’s just a bad look.

The Senators announced their cutely named “Chuk Out The Old Jersey” event at the team store inside Canadian Tire Centre. All fans have to do is bring their officially licensed Fanatics-branded Brady Tkachuk sweaters and — voila! — you can get 40% off on new merch.

Terms and conditions apply…

Now, I love when teams do this. I think it’s a great PR move and kind of endearing to fans.

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But that’s when teams do a full 1-for-1 swap.

This just comes off as weak sauce.

For starters, it has to be a Fanatics jersey. Those only got rolled out beginning with the 2024-25 season. If you bought an Adidas Tkachuk jersey from the previous six seasons, too bad. No 40% off regular-priced merch for you.

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Hell, unless you have a ferocious BO problem, a two-year-old jersey is still going to have that new sweater smell.

Ottawa Senators can exchange their Brady Tkachuk sweaters for 40% off at the team store… provided they were purchased over the last two seasons. (James Guillory-Imagn Images)

Come on, Senators! I get why fans are upset about Tkachuk leaving (as much as I get why he may have wanted to leave in the first place), so throw them a bone and print ’em up a brand-new Tim Stützle sweater as a thank you for sticking with the franchise through thick and thin.

And there has been both thick and thin over the years.

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Personally, I just can’t wait for when the Cats roll into the Canadian capital. That will be must-see TV.

Meanwhile, despite being involved in one of the biggest transactions of the offseason, the Senators were somewhat quiet on the first day of free agency. They signed Nick Cousins to a two-year extension and also signed former Flyers goalie Sam Ersson to a two-year deal.