The massive, multi-day convention kicked off July 16 with a sold-out opening day, featuring the biggest names in sports and celebrity guests across the entertainment industry.
Page Six scored a VIP invite to the sports festival — held at the Javits Center in New York City — where we witnessed plenty of unforgettable moments, including LeBron James speaking at a panel following his exit from the Los Angeles Lakers, NFL legend Tom Brady dunking his former teammate Rob Gronkowski into a tank filled with Raising Cane’s sauce, a sneak peek look into JAY-Z’s ultra-exclusive 40/40 Club and so much more.
Other stars we spotted included David Beckham, Serena Williams, Kevin Hart, Jason Sudeikis, Camille Kostek, Teyana Taylor, Travis Scott, Gayle King, Rich Paul, NFL Commissioner Roger Goodell and Fanatics CEO Michael Rubin.
Keep scrolling to see pics from the star-studded event.
Soccer legend David Beckham pictured above at Day 2 of Fanatics Fest 2026 in New York City. Erik Pendzich/Shutterstock
NBA icon LeBron James photographed above at Day 2 of Fanatics Fest 2026, weeks after his shocking exit from the Los Angeles Lakers. Getty Images for Fanatics
Tennis legend Serena Williams was also spotted at Day 2 of Fanatics Fest 2026 in the Big Apple. Getty Images for Fanatics
Page Six spotted retired NFL pro Tom Brady popping up everywhere during Fanatics Fest 2026. Getty Images for Fanatics
Even tennis star Novak Djokovic made an appearance during Day 2 of the star-studded festival. Getty Images for Fanatics
Fresh off the New York Knicks’ NBA Championship, Karl-Anthony Towns was all smiles while meeting fans in NYC. Getty Images for Fanatics
Kevin Hart, a loyal supporter of the events hosted by Fanatics CEO Michael Rubin, brought the entertainment during Day 2. Getty Images for Fanatics
And what would a sports festival be without NBA legend Shaquille O’Neal (pictured above during Day 2). Getty Images for Fanatics
Page Six also spotted NBA star Dwight Howard out and about during the second day of Fanatics Fest 2026. Getty Images for Fanatics
“CBS Mornings” anchor Gayle King flashed a smile for photographers while attending the sports festival. Getty Images for Fanatics
Page Six spotted Travis Scott checking out JAY-Z’s VIP 40/40 Club. Kevin Mazur/Getty Images for Fanatics
NBA star Anthony Davis was also photographed at Fanatics Fest, posing for photographers and meeting fans. Getty Images for Fanatics
Jake Paul and Logan Paul also made appearances for Day 2 of Fanatics Fest 2026 in New York City. Getty Images for Fanatics
Also spotted was NFL star Russell Wilson, taking the stage for a panel during the multi-day event. Getty Images for Fanatics
NBA star James Harden also took the stage at one point. Kevin Mazur/Getty Images for Fanatics
The panels featured plenty of guest sports stars, like NBA’s Anthony Edwards (pictured above) Getty Images for Fanatics
Another featured guest included Olympic ski racer Lindsey Vonn. Getty Images for Fanatics
Sports analyst Stephen A. Smith also made an appearance, as seen above from Day 2 of the festival. Getty Images for Fanatics
Page Six spotted “Ted Lasso” star Jason Sudeikis roaming around Day 2 of the fest. Getty Images for Fanatics
James helped kicked off Day 1 of Fanatics Fest by speaking on a panel. Ryan Rolo/Shutterstock
Brady was also there for Day 1, making an appearance at the Disney Fan Draft (as seen above). mpi099/MediaPunch/INSTARimages
Day 1 also featured New York Knicks superstar Jalen Brunson. Erik Pendzich/Shutterstock
