What will World Cup bump mean for MLS?
July 21, 2026

Soccer has a home in America.
That was made clear during the World Cup, which harnessed the power of the world’s most popular sport and was embraced domestically like never before.
The record-setting ratings are proof that the ingredients for growth rest within this sports-loving, multi-cultural population. Shifting demographics and rising generations promise the future will look different in a nation that once treated baseball, boxing and horse racing as the holy trinity of sports.
But how does MLS fit into that future?