Talk about a hole lot of drama.

The Bay Area’s most talked-about new doughnut shop isn’t making headlines for its glaze.

It’s making them for where it opened.

Randy’s Donuts, the iconic Southern California chain famous for the giant rooftop doughnut at its original Inglewood shop, officially opened its first Northern California location in Santa Clara this week.

But instead of a warm welcome, the newcomer has been iced by locals after setting up shop directly across the street from Stan’s Donut Shop, the family-owned institution that’s been serving the community since 1959.

By Friday morning, the sugary showdown had already spilled onto the sidewalk.

Someone drew “Stan’s” in chalk outside Randy’s with a heart wrapped around it, a not-so-subtle love letter to the hometown favorite, as supporters proudly wore shirts saying “Stand with Stan’s.

For plenty of Santa Clara residents, this isn’t just about doughnuts. It’s about a fast-growing franchise squaring off against a neighborhood icon.

Critics blasted Randy’s for opening just steps from a business that has spent 67 years earning generations of loyal customers, with some calling it a corporate invasion from Southern California.

The location has also poured glaze on the longtime NorCal versus SoCal rivalry, with social media users telling Randy’s to “go back to LA.”

Stan’s faithful argue their shop’s fresh, melt-in-your-mouth glazed doughnuts, made on-site daily, are in a different league.

The old-school bakery also has the edge on price, charging $1.90 for a glazed doughnut compared with Randy’s $2.75.

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And while Randy’s has embraced modern expansion, Stan’s hasn’t changed much at all.

The shop still accepts only cash or checks, no credit cards, debit cards or mobile payments.

Current co-owner Julie Clark said she never expected a doughnut shop to become the center of such a frenzy.

“It’s just a doughnut shop, for Pete’s sake,” Clark told SFGATE.