Lake Como? More like the Target aisle.

Italian skincare is stepping into a more accessible spotlight as Borghese launches nationwide at Target Beauty Studio on Sept. 10, and as a fellow Italian, I’m especially excited to see a heritage brand like this reaching a new generation of beauty lovers.

For nearly 70 years, Borghese has brought together Italian beauty traditions, modern skincare science and an efficacy-driven approach to create formulas designed for the way people care for their skin today. Now, the heritage skincare brand is making that experience easier to discover, with a selection of best-selling skincare and body care products arriving at Target stores nationwide.

Not to mention, if it’s loved by Bethenny Frankel, we love it, too.

At the center of the launch is Borghese’s iconic Fango mud mask collection, a signature of the brand’s Italian heritage.

The Advanced Fango Active Mud Mask offers a five-minute treatment designed to nourish and detoxify the skin, making it an easy addition to a busy skincare routine. I love that the ritual feels rooted in the tradition of Italian spa culture while still fitting into a modern schedule.

The lineup extends beyond masks, offering products for hydration, skin barrier care and spa-inspired body care. Curaforte Moisture Intensifier ($82) is a lightweight serum formulated for intensive hydration, while Crema Ristorativo-24 Moisturizer ($85) is designed to provide restorative daily moisture while supporting the skin barrier.

Lightweight yet intensely hydrating, Curaforte Moisture Intensifier is a serum designed to give skin a boost of moisture without feeling heavy. It’s an ideal step for anyone looking to add concentrated hydration to their everyday routine.

Designed for daily use, Crema Ristorativo-24 Moisturizer focuses on hydration and supporting the skin barrier. The restorative formula makes it a natural choice for finishing a skincare routine with lasting moisture and comfort.

For a body-care ritual, Bagno di Vita Foaming Bath & Shower Gel ($45) brings a spa-inspired element to the daily shower, cleansing while helping soothe and restore the skin.

Turn an everyday shower into a more indulgent ritual with Bagno di Vita Foaming Bath & Shower Gel. Inspired by the spa experience, this body-care essential cleanses while helping soothe and restore the skin.

Together, these products offer an introduction to Borghese through some of the brand’s most recognizable categories and formulas. Borghese’s Italian roots remain central to that story. The brand has built its identity around a blend of traditional Italian beauty rituals and evolving skincare expertise, with clinically tested efficacy and purposeful formulations helping translate that heritage into products suited to modern routines.

The Target launch also creates new ways for consumers to learn about the brand. Sampling, influencer partnerships, digital storytelling and in-store education will help bring Borghese’s products and heritage to life, allowing shoppers to explore the collection both online and while browsing the Target Beauty Studio.

For consumers who have been curious about Italian skincare, the launch provides a straightforward entry point. A five-minute mud mask, a lightweight hydration serum, a daily moisturizer or a foaming bath and shower gel can each offer a different introduction to the Borghese approach.

As someone with an appreciation for Italian beauty traditions, I’m thrilled to see Borghese enter Target nationwide and introduce its story to people who may be discovering the brand for the first time. With decades of Italian skincare expertise behind it, this launch feels like a natural next chapter — bringing a beloved beauty heritage into more everyday routines while keeping the artistry, efficacy and Italian spirit at its heart.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.