Bill Belichick’s 25-year-old girlfriend Jordon Hudson was front and center at UNC’s home opener against East Tennessee State on Saturday.

Hudson, in video shared by TMZ, was seen on the sideline before UNC’s 35-3 win that moved the team to 2-0. Photos of the game showed Hudson in North Carolina gear for the rout.

Hudson spent time on the sidelines at UNC games last season.

Hudson, who manages Belichick’s career opportunities outside of football, has kept a low profile on social media as UNC made headlines for a series of staff shakeups.

She didn’t attend UNC’s opener, when the Tar Heels defeated the TCU Horned Frogs 15-10 in the Aer Lingus College Football Classic in Ireland on Aug. 29.

Mike Lombardi, UNC’s general manager and longtime friend to Belichick, resigned from his position on Sept. 3 amid an ongoing internal investigation.

He was placed on paid administrative leave during the school’s general counsel and an outside law firm’s investigation into a human resources complaint against Lombardi.

Belichick and the UNC football program announced in early August that his son, defensive coordinator Steve Belichick, was on medical leave and out indefinitely.

Steve did not travel to Ireland with the team.

Hudson also hasn’t been active on social media.

Her most recent Instagram post on May 2 showed snapshots of her and Belichick at the 2026 Kentucky Derby.

Hudson hasn’t posted on X since June. It has led to some speculation that the pair has split.

The former NCA Champion cheerleader at Bridgewater State University seemingly took a step back from the spotlight after she became a lightning rod when Belichick’s CBS interview went off the rails last April.

Hudson interrupted Belichick’s “CBS Sunday Morning” interview over a question about how they met — and after that, questions arose about her involvement with the six-time Super Bowl champ’s career outside of football.

Belichick and Hudson went public with their relationship in June 2024 after first meeting on a flight in 2021.