Zohran Mamdani’s cringe influencer act reveals what he’s really all about
Mr. Mayor, do you ever do any governing?
That’s the question of the week after the latest barrage of promotional videos from Gracie Mansion nepo baby Zohran Mamdani, including one starring fellow socialist Spanish Prime Minister Pedro Sanchez.
“Being a leftist means taking big shots,” Sanchez — currently beset by a government-wide corruption scandal and severe domestic unrest — intones in a clip released Saturday.
“And making them,” Mamdani answers.
There follows a heavily edited montage of Zo and Pedro playing trash basketball with a City Hall wastepaper bin, sinking shot after impressive shot.
A cynic might suspect this isn’t quite how the game played out.
The famously unathletic Mamdani struggled to bench-press a measly 135 pounds during a misguided campaign stunt, requiring help from a stronger spotter.
Yet the question remains: Which shots, big or small, has he made?
Look at his red-meat campaign promise to arrest Israeli Prime Minister Benjamin Netanyahu.
He was forced to beat a humiliating retreat on that after someone let him know the United States is not a party to the Rome Statute and doesn’t recognize the International Criminal Court’s jurisdiction.
So on Thursday, instead of protesting or somehow trying to make good on his big talk when Netanyahu came to town for the UN General Assembly (and personally called him out), Mamdani busied himself by making a video in which he “planted an olive tree at Gracie Mansion.”
Even more hilariously, he didn’t do any actual planting — just watched as others worked.
Socialism in action!
On Sunday, his official X account pushed out another vid of Mamdani running around City Hall to somehow get people excited about registering to vote.
Thursday saw a high-production-value clip announcing a city-sponsored giveaway of 70,000 Metropolitan Opera tickets.
The day before, he “split the G [train]” with Taoiseach of Ireland Micheál Martin, in a stunt that made a winking reference to a Guinness-based drinking game.
There’s nothing inherently wrong with mayors engaging in such goofy soft-power shenanigans — if they’re actually making life better for the citizens they serve.
But nine months in, this emphasis on trivialities at the expense of actually governing seems to be the dominant theme of Mamdani’s mayoralty.
Recall his fake mukbang to announce a settlement for fast-food workers.
Or his unsettling hype video outside hedge-fund titan Ken Griffin’s apartment to celebrate his pied-a-terre tax rollout (a rollout he then botched).
And that’s to say nothing of the army of influencers his administration has shadily recruited to pump out pro-Zo content, or the tens of millions in taxpayer dollars he’s diverted to his personal propaganda shop, the Office of Mass Engagement.
Given the state of the city, it’s very much a misalignment of priorities.
Repeat violent offenders roam the subways at will, thanks to the police-shackling policies Mamdani and his DSA allies support.
Those same policies are encouraging Third World-style homeless encampments to spring up from NYU to the Intrepid.
The city’s public schools continue to fail black and Latino kids, hard.
The constant self-promotion raises another question: Who are all these videos for?
Not the people getting pushed down the subway stairs by deranged thugs.
Not the kids left illiterate and innumerate by our dysfunctional schools.
Not the young families contemplating out-of-state flight due to all of the above, plus horrific affordability issues: Manhattan, Queens and Brooklyn ranked 137th, 147th and 148th out of 150 in a recent national rent-affordability dataset.
No: This content is for Mamdani’s privileged base, insulated from the results of his incompetence.
Indeed, “content” seems to be about the only thing Mamdani is actually any good at.
His city-owned grocery stores look more and more like a joke, encumbered by lawsuits and community opposition and crippled by absurdly high costs.
He promised to hand over policing duties to the alarmingly named Department of Community Safety, but delivered only an “office” with a few sinecures for allies.
No free buses in sight, and the crucial Strategic Response Unit of the NYPD is still operating, despite all Mamdani’s big talk of disbanding it.
He got snubbed at a soldier’s funeral in the heart of a Queens district he carried and was literally booed off the stage at a Staten Island event for the NYPD.
His video with Sanchez unintentionally reveals the truth: My ideas are trash! Also, I can’t execute on them and need help to hide that fact.
It’s fortunate for us all that Mamdani can’t fully live up to his promised radicalism — though even the baby steps he’s taken so far are horrific.
The real tragedy is that, other than his seal-clapping base, the New Yorkers he promised to fight for get nothing.
Nothing beyond cringe, that is.
Sam Munson’s most recent novel is “The Sofa” (2025).