35+ A-list-approved beauty deals we found at October Prime Day: Updated live
There’s nothing like the beauty of a good deal.
Amazon’s Prime Big Deal Days — a Prime Day-like fall sales event — is here, running now through Oct. 7. And in between deals on big-ticket tech, fashion and household essentials, we spotted a plethora of marked-down beauty products from some of Hollywood’s favorite brands.
Read on for the best makeup, skin care and hair care deals worth adding to your cart ASAP. (And check back often, as we’ll be updating these picks live throughout the sale.)
From Alix Earle to Paige DeSorbo to Kyle Richards, plenty of stars have these exfoliating pads in their routines (and Amazon storefronts). Richards has highlighted them in several livestreams, once saying they “open your pores, but also let the products you’re putting on top of it really penetrate.”
Earle’s dermatologist, Dr. Kiran Mian, also raved about them in a Page Six Style interview, saying: “Medicube Zero Pore Pads have the perfect balance of soothing ingredients with effective exfoliants. Using actives requires special attention to our skin barrier.”

Stars shine a little extra thanks to this glow-boosting lotion, which can be used as bronzer or highlighter (depending on which shade you select). Martha Stewart uses it all the time — so much so, her makeup artist, “RHONY” star Daisy Toye, goes through a tube a week.
“It’s how she gets that dewy look, like she just got a facial,” she once told People
Bethenny Frankel’s also raved about it on multiple occasions, telling us it gives her “the perfect glow … no streaks, no stains.”

Now that’s a smile-worthy deal. Prime Day is always a great time to stock up on the Crest whitening strips Alix Earle and Paige DeSorbo use; several of our editors swear by them, too. (Not to mention, they have a 4.6-star average out of a whopping 106,598 ratings.)

What do Kendall Jenner and Melissa Gorga have in common? Both swear by this buzzy K-beauty cream. The “RHONJ” star loves it so much, she even called it her “home Botox secret” in a sponsored TikTok.
Jenner praised its powers in her own clip last month, saying: “This is so lightweight but leaves my skin feeling hydrated and plump.” (The brand ambassador also shouted out the on-sale Collagen Retinol Refining Gua Sha Cream.)

Paige DeSorbo is so obsessed with these viral face masks, she said they “truly are life-changing” during an Amazon Live. (After trying them myself, I understand the social media hype.)
Kyle Richards also highlighted them in a livestream, saying: “These feel amazing and make such a difference in your skin.”

Add a little luxury to your shower routine with this Bethenny Frankel-approved body cleanser. She declared it the “the best body wash going” on Instagram Stories, saying it’s “just elite.”

This trendy K-beauty gadget has earned social media shoutouts from a staggering number of stars. Kylie Jenner used it before Coachella, while Hailey Bieber and Alix Earle have both included it in their videos.
Meanwhile, Kim Kardashian posted a sponsored video with the upgraded Booster Pro X2, saying it “really helps to sculpt and get that glow at home.”

Kathy Hilton can’t get enough of this neck cream, once telling E! it’s the only one that “actually works.”
The “RHOBH” star even said she’s talked with “head buyers from every major department store in the UK, LA [and] San Francisco” and found they agree that “there’s nothing better.”

Don’t sleep on these deals. Laneige’s cult-favorite lip mask has a laundry list of celeb fans, including Sydney Sweeney, Kendall Jenner, Kate Hudson and Brooke Shields. (Plenty of Page Six editors use it nightly, too.)

Booked-and-busy Anne Hathaway has shared multiple selfies wearing these cooling eye patches, which target puffiness and signs of fatigue. She’s not alone; everyone from Sydney Sweeney to Jessica Alba uses the brand’s luxe skin care.

While Nikki Glaser once had a comedy routine about how much she hates waiting at nail salons, these Glamnetic press-ons solved her problem entirely. She trusts the stick-on nails so much, she even wore them to host the Golden Globes earlier this year.
“I am obsessed with these … the best,” she said on Paige DeSorbo’s Amazon Live show last month. “I wear these on every TV show.”

Meghan Markle included this collagen-packed cream in her now-defunct ShopMy roundup, while Lala Kent told Amazon Live viewers she’d ordered multiple tubs of it.
“I put it kind of everywhere … all over my face, my neck [and] my chest,” she explained of the formula, designed to deliver a hydrated, “glass skin” effect.

Few LED masks have as many celebrity fans as this innovative, rarely-on-sale Shark model, which comes with detachable cooling eye patches and has settings targeted at acne, aging and de-puffing.
Khloé Kardashian, Sabrina Carpenter, Kyle Richards and Sofia Richie Grainge are all fans; the latter once said in a sponsored clip, “I have never seen anything like this mask before.”

Like all of Laura Geller’s products, this hydrating lip balm is formulated with mature skin in mind — meaning it won’t settle into fine lines. Fran Drescher and Kaley Cuoco both wore it on red carpets this awards season.

Paige DeSorbo once told E! this cleanser-makeup remover hybrid “literally melts” all her glam away, while Bethenny Frankel said it makes her “feel rich and romantic.”

Jennifer Lopez once told Vogue this mascara is the “most important” step in her beauty routine. It’s also on Bethenny Frankel’s radar, as she once featured it as a top pick in a “Mascara Wars” YouTube clip.
Plenty of Amazon reviewers also rave about it, including one who said they’ve been using it for 15 years. (“I have tried others less expensive but they do not even come close,” the shopper added.)

Kyle Richards called Medicube’s hydrating, cooling masks a “miracle” on Amazon Live, while everyone from Lady Gaga to Kendall Jenner has snapped social media content in them.

Lindsay Lohan and Paige DeSorbo have both raved about Dyson’s multitasking hair tool in interviews — and it’s rarely marked down this much.
Khloé Kardashian once told the Hollywood Reporter the styling system “gives you that beautiful blowout look that we all long for, and it’s super easy to use.”

Red carpet-worthy makeup needn’t require a glam squad. Charlotte Tilbury’s shadow quads can help you achieve a complete eye look in minutes, and they come in a wide range of matte and shimmery shades.

As a trained cosmetologist, “Souther Charm” star Madison LeCroy knows a thing or two about great hair care — and she buys this Wella spray in bulk.
“So good … definitely one of my top five products,” she raved last year on Amazon Live, holding up two nearly empty full-sized bottles, along with a mini version “for travel.”

Not everything in Martha Stewart’s skin care routine comes from her own brand. She’s name-dropped Alastin on numerous occasions, telling us she uses it on a “daily basis.”
“It really works, and it looks like you have some makeup on,” she also raved on her podcast, saying she “will not leave the house without it in the morning.”

Celebrities and beauty editors agree: There’s something special about EltaMD. This sunblock has been linked to everyone from Kendall Jenner to Kyle Richards to Sydney Sweeney — the latter of whom told Vogue it’s “the only sunscreen I’ve found that doesn’t break me out.”

Eyeing “Giggly Squad” host Paige DeSorbo’s self-care staples? She used these eye masks during last year’s Prime Day, saying in a livestream that she likes to put them in the refrigerator so they “give you that little extra oomph.”

Alix Earle shouted out this lip oil in an Elle interview, saying she was “shocked” by how much she loves it. Sofia Richie Grainge is also a fan, as she used the shade Blush Dreams in a TikTok earlier this year.

Paige DeSorbo and Meghan Markle have this clean beauty buy in common. But don’t just take it from them; Page Six Senior Style Editor Melissa Minton also swears by the stuff.
“When I was pregnant, people kept telling me that I was ‘glowing,’ but I would always tell them that it wasn’t just their imagination, it was actually the Saie Glowy Super Gel,” she said.

Denise Richards told us Kai’s floral hero product has been her signature scent for over a decade, saying it’s “something that I get compliments [on] from men and women all the time.” (It’s also been linked to everyone from Jennifer Aniston to Oprah over the years.)

Last year, DeSorbo included this body butter on a list of her “top products” she deems “worth absolutely trying” during Prime Day. In addition to smelling like a tropical vacation, it’s also designed to help hydrate and firm.

Bethenny Frankel raved about this “elite” capsulated serum in a TikTok last October.
“This is the richest drugstore serum product I’ve tried to date,” she gushed. “It’s like the richest a serum could possibly be … these will be going into the VIP cabinet.”

Tarte calls itself the No. 1 concealer brand in America — and it’s got the celebrity fans to back it up. Kyle Richards once told Bravo it’s “an emergency” if she doesn’t have a tube of it, and Shay Mitchell, Madelaine Petsch and Paige DeSorbo have all name-dropped it over the years.

Keeping up with Kris Jenner’s skin care routine? She called these surprisingly affordable sheet masks her “new go-to duo” in a sponsored Instagram Reel last year, saying she “can’t do” her nighttime routine without them.

While Urban Decay’s original Naked palette is no longer manufactured, this neutral palette just might be the next best thing. A source told Us Weekly in 2015 that Kate Middleton used the original palette when doing her own makeup, saying, “She’s learned what looks good on camera.”

Everyone from Ariana Madix to Emily Ratajkowski has name-dropped this snail mucin serum, which smoothes and hydrates skin.
Alex Cooper even included it in her wedding-day skincare prep, telling Vogue, “This has been the one product that keeps my skin hydrated for more than 20 minutes.”

Anne Hathaway declared this anti-aging cream “brilliant” in a People interview earlier this year.
“I put it on, and my skin just like always goes, ahh,” the “Devil Wears Prada” actress and brand ambassador added in a separate clip. “I just love the feeling that I’ve discovered something that [my skin] loves, something that it responds to.”

These peroxide-free whitening strips have Bravolebs charmed. Ashley Iaconetti called them her favorite” on Instagram Stories, while “Southern Charm” star Salley Carson wrote that they’re “the BEST whitening strips for sensitive teeth.”

Paige DeSorbo said this deodorant smells “like an expensive hotel.” And given we saw it fly off the shelves during the Nordstrom Anniversary Sale this summer, it could be a sell-out risk on Amazon, too.

Everyone from Sofia Richie to Bethenny Frankel has partnered with Nutrafol over the years, with the latter star saying in 2024 that she “noticed visibly thicker, shinier, stronger hair” after using it. While this version is designed for women over 45, there’s also a postpartum version and one for women 18-44.)
Prime Big Deal Days FAQs, answered
When is Prime Big Deal Days?
Prime Big Deal Days — better known as October Prime Day — runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.
Do you have to be a Prime member to shop?
Like its July counterpart, October Prime Day is a member-exclusive sale. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Prime Day vs. Prime Big Deal Days
Prime Day and Prime Big Deal Days are both Prime-exclusive seasonal sales featuring deep discounts on tech, beauty, clothing, essentials and more. October Prime Day occurs in the fall, kicking off the holiday shopping season, making it the perfect time to start buying gifts while inventory is up and prices are still down.
What deals are actually worth shopping?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse gift-worthy accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, we’re expecting Amazon drop headline-worthy Black Friday and Cyber Monday deals in November 2026. Then, we anticipate the retailer running back its annual Prime Day sale in summer 2027. Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Amazon is rolling out the red carpet of October Prime Day
Like your best false lashes, stay glued right here for Page Six Style’s live coverage on all of Amazon’s best beauty deals of October Prime Day.