Repeat after me: “This is the year I will finally avoid last-minute holiday shopping.”

Waiting until the end of November (or even early December) to purchase Christmas gifts puts you at risk of coming across sold-out products. The last thing you want is to be thrust into the chaos of department stores the day before Christmas because you waited too long to shop for a gift.

It’s never too early to go shopping for the holidays, and Amazon’s Prime Big Deal Days 2026 makes it easier than ever to find that perfect present for a loved one. Between Oct. 6 and Oct. 7, you can shop fashion, beauty and home essentials at a major discount.

The event is exclusive to Prime members, and there’s no better time than now to start your 30-day free trial of Amazon Prime.

We rounded up some of our favorite sales so far that you should add to cart ASAP.

These noise-cancelling earbuds provide an immersive, high-quality audio experience. Their unique features include heart rate monitoring, live translation and a lofty battery life.

While you cannot physically gift new parents a full night’s sleep, a versatile baby sound machine is easily the next best thing. Designed as an all-in-one nursery essential, the Momcozy Smart Baby Sound Machine combines a sound machine and customizable 7-color LED night light in a travel-ready design that easily fits into a diaper bag. It offers 34 soothing sounds, ranging from white noise to gentle lullabies, with full app control so parents can tweak settings right from their phone without stepping into the nursery. 

Available at 20% off for Prime Big Deal Days, it’s a budget-friendly, thoughtful gift for new and expecting parents this holiday season.

If home renovation is calling your name this holiday season, you’re going to need some tools to get started. This set includes the DEWALT impact driver and electric drill driver, both compact enough for those hard-to-reach spaces.

We all struggle with enlarged pores, particularly around the T-zone. Kickstart the journey to smoother, less greasy skin using these top-selling toner pads. They’re formulated with white willow bark (natural BHA), citric acid (AHA) and soothing botanical extracts.

Commerce journalist and content strategist Victoria McDonnell confirmed: “These toner pads are legendary for a reason.

“They gently exfoliate with AHA and BHA, swipe away gunk you didn’t even know was there, and somehow shrink your pores like magic,” she explained.

Write, read, watch your favorite movies and more on Samsung’s high-tech tablet. It has a strong battery life, up to 8GB of memory and 256GB⁶ of storage to keep you powered for a long time. The device is also equipped with AI features, Google Gemini and Circle to Search.

Host your own at-home ice cream party! The viral Ninja CREAMi is an easy way to whip up ice cream, gelato, sorbets, milkshakes, smoothies and more delicious desserts. After prepping your base ingredients, freeze for 24 hours and it’ll be all ready to make.

I splurged on a CREAMi during the pandemic and my family’s kitchen has never been the same. Every week, my dad sends in the family group chat a new recipe he wants to try (so far, nothing has beaten strawberry ice cream).

Got holiday travels coming up? Vacation in style with a brand-new hardshell carry-on. The 360-degree double spinner wheels and adjustable handle make it super easy to haul through the airport and get through security hassle-free.

Leave your paperbacks at home! You’re about to have a brand-new Kindle, featuring the Paperwhite’s fastest page turn yet and a crystal-clear, easy-to-read screen. The device is paper-thin and compact enough to stash in your bag on the go.

Apple AirTag (2nd Gen)

The Apple AirTag second generation is a compact Bluetooth tracker designed to help you find lost items using the Find My app. It seamlessly integrates with Apple’s ecosystem for precise tracking.

This is the ideal gift for those who listen to music while exercising but need to remain aware of their surroundings. Shokz employs bone-conduction technology to deliver 12 hours of enhanced 3D audio. The hooks fit comfortably around your ears and don’t slide out of place when you sweat.

Serums and moisturizers do work solo, but a beauty device can make a bigger difference. This one is equipped with seven modes and six intensity levels to refine pores, enhance glow, define skin and more.

McDonnell loves the device: “It brings multiple skincare technologies together in one convenient, at-home device, making my routine feel more advanced without needing several separate tools,” she said.

Sometimes, you just want to lock in and jam out to some of your favorite tunes. These wireless headphones feature optimal noise cancellation that lets you tune out the rest of the world. Enjoy for up to 24 hours before needing to charge.

Always wanted to try virtual reality gaming but never had the excuse? Here’s your chance. Retreat into colorful digital worlds with these next-generation goggles, featuring 8GB of RAM.

All you need is a drill to get started on your home renovation endeavors. This one has an ergonomic grip handle that fits comfortably in your hand and gives you full control over your tasks. Plus, it’s equipped with an LED light in case you’re working in dark spaces.

Can’t decide which lip gloss color you like best? Now that this set is on sale, indulge in all four: Rosewoods Nights, Pink Cloud, Soft Mauve and Blush Dreams. While it delivers a bold pop of color, it’s simultaneously hydrating your pout with nine plant-based oils and vitamin E.

A neutral pair of ballet flats will pair with just about everything in your cold-weather wardrobe. These comfortable, cushioned Mary Janes would look adorable with a maxi skirt and sweater during Christmas tree shopping.

Say cheese! Amazon’s No. 1 best-selling teeth whitening strips are on sale, and your teeth truly will never look better. The brand insists your smile becomes 19 levels whiter in just 22 days, without needing to set foot in the dentist’s office.

Awaken tired eyes with these vitamin C-infused patches. Not only do they reduce the appearance of dark circles and puffiness, but they keep the area moisturized thanks to hyaluronic acid.

Amid the chaos of the holiday season, getting enough shut-eye is vital. Secure your dream sleep with an adjustable pillow. Based on your sleep position, you can add or remove memory foam for ideal softness or firmness.

Sunscreen is always important, even in the cold and shady weather. Protect your skin using this broad-spectrum, transparent zinc oxide formula. We’re obsessed, as are the 44,000-plus others who left positive reviews on Amazon.

Give your hair, skin and nails the love they deserve with a hydrolyzed collagen supplement. It quickly dissolves in coffee and smoothies without tasting too thick or chalky.

Cuddle up on the couch to watch football this winter in Hanes’ best-selling zip-up hoodie, now 60% off. It’s from the brand’s Ecosmart line, meaning it was made from ethically sourced, recycled materials.

Autumn and winter temps call for cozy knits. This oversized silhouette feels just as warm as it looks. Plus, you can choose from 21 colors, including cream, cocoa, army green and toffee.

Build muscle and boost recovery in the process with this all-in-one, plant-based supplement. It’s packed with CaAKG, creatine, glutathione, glycine, magnesium, taurine and vitamin C.

Sink into this plush blanket, made out of ultra-soft, CloudBubble textured fabric. It comes in a variety of sizes, including a classic throw (50 inches x 60 inches) for your couch or king (108 inches x 90 inches) for your bed.

Embarrassingly, I discovered just how amazing an air fryer is for cooking after 20 years of using an oven. It’s compact, easy to use and gets meals ready quickly. This unique model even allows you to cook two foods, two ways, at the same time.

Gone are the days of rushing to the salon for a blowout. Achieve professional-level results at home with Shark’s best-selling innovation. Users can choose from a variety of wand attachments to curl, volumize, smooth and dry their strands.

Amid the abundance of pumpkin spice lattes and hot cocoa, it’s easy to forget about smoothies. If you need a break, whip up a nutritious cold beverage using this blender, which includes powerful, stacked blades and a 1200-watt motor base.

Sweeping up pet hair has never been easier. Ditch the traditional mop and tray in favor of this high-tech vacuum. It runs up to 40 minutes using HyperVelocity accelerated suction across floors and carpets.

No more bending over to clean the crevices of your home. This robot vacuum uses strong suction to eliminate stubborn dirt and pet hair from hard floors and carpets. Its LiDAR technology carefully maps and cleans row by row, ensuring no spots go unnoticed.

It’s no wonder celebs Sofia Richie Grainge and Bethenny Frankel are fans of the brand. These No. 1 best-selling hair growth supplements support fuller, thicker and stronger strands. According to a clinical study quoted by Nutrafol, 93% of women thought their hair looked healthier after just six months.

Stream your favorite movies, TV shows and sporting events on this 40-inch flat-screen TV, featuring 1080p full HD. The television has voice control technology, compatible with Roku Voice, Siri, Alexa or Google Assistant.

This mascara has never let me down. It makes my lashes look thick and volumunous, yet not clumpy, and lasts all day long. It’s smudge-proof, flake-proof, sweat-proof and humidity-proof — need I say more?

Some of the best gifts are the most practical. Like this toothbrush with two modes (Clean and Gum Health) that target hard-to-clean areas. If you’re like me and catch yourself speeding through brushing, luckily, this product has a BrushPacer that reminds you to clean a new area every 20 seconds, as well as a SmartTimer to track a two-minute session.

A classic pair of jeans will never do you wrong. Pair this classic straight-leg silhouette with a T-shirt and bomber jacket to achieve fall fashion perfection.

There’s nothing worse than pesky fruit flies crawling around your counter and trash can. This adorable apple-shaped trap lures and catches bugs for up to 45 days.

After a long day of work, the last thing I want is to be hovering over my sink, scrubbing every last inch of makeup off my face. I’ve been using these hypoallergenic makeup remover wipes since I was a teenager. They’re gentle on sensitive skin yet remove up to 99% of dirt, oil and impurities (even waterproof mascara).

Could this be the Jets’ year to come out on top? Send Geno Smith and company good energy by propping this helmet stand on your desk or shelf for game day.

Your Prime Big Deal Days FAQs, answered

What is Prime Big Deal Days and when is it?

Prime Big Deal Days — fondly known as October Prime Day — is Amazon’s biggest fall sale, offering massive discounts before the holiday rush of Black Friday and Cyber Monday. October Prime Day runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.

Prime Day vs. Prime Big Deal Days

Prime Day and Prime Big Deal Days are both Prime member-exclusive seasonal sales with massive discounts on rotating bestsellers. Unlike July’s Prime Day, Prime Big Deal Days runs every October as a precursor to the busy holiday season, allowing shoppers to start saving on gift shopping early.

Do you have to be an Amazon Prime member to shop?

October Prime Day is exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

What are the best deals?

From reporting on Amazon sales for years, we can tell you for certain that Amazon’s October Prime Day is the ideal time to save on big-ticket tech, Amazon devices, gift-worthy clothing and beauty and skincare staples, household essentials and many more Amazon best-sellers.

Is it worth it?

Every Prime Day sale is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials, but Amazon’s October event also has great pre-holiday discounts on gifts. Our team diligently sorts through all the offers to find the very best items to grab on sale.

When is the next Prime Day?

Already wondering when Amazon’s next Prime Day is? We expect Prime Day to return in summer 2027, but anticipate just-as-good (if not better) deals coming this Black Friday and Cyber Monday. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

This article was written by Carrie Berk, Commerce Reporter for the New York Post. Carrie specializes in New York City-ready fashion finds for every style, age and budget. Combing the internet’s sale sections, brand collaborations, seasonal trends, timeless staples and lookalike styles, she makes recommendations that stand the test of time in your wardrobe – without breaking the bank. Before joining The Post full time in 2026, her work appeared in HuffPost, Women’s Health, Newsweek and more.