Melissa Gorga and Kendall Jenner have something in common when it comes to skin care: they both love Anua PDRN + Hyaluron 100 Moisturizing Cream.

And the popular K-beauty moisturizer is currently 38% off on Amazon as part of October Prime Day, a two-day sale which kicked off on Oct. 6.

The cream is also proving to be a hit with Amazon shoppers. More than 100,000 tubes have been purchased in the past month, and we’re obsessed with the product here at Page Six. (FYI, you’ll just need a Prime membership to lock in the discount — but you can sign up for a free 30-day trial.)

Gorga recently raved about the moisturizer on social media, calling it her “home Botox secret.”

In her sponsored Reel, the “Real Housewives of New Jersey” star applied dots of the cream on her face, neck and chest, saying she had been getting questions about how she keeps her skin looking so good.

She has also said the product is a “game-changer” — and shared it with her daughter, Antonia, who praised her mom’s glowing skin.

Global brand face Kendall Jenner is also a fan and has posted about the product on multiple occasions, highlighting its hydrating and glow-boosting benefits.

So what makes the cream so popular?

The formula contains PDRN, hyaluronic acid and hydrolyzed collagen. PDRN is a buzzy, salmon DNA-derived ingredient, while hyaluronic acid is well known for helping skin hold on to moisture.

Anua’s cream has a lightweight texture and is designed to give skin a hydrated, smooth look without feeling heavy. The brand recommends using it as the last step of a skin care routine, both in the morning and at night.

With celebrity fans, more than 100,000 recent purchases and a 38% discount during October Prime Day, it’s easy to see why the Anua moisturizer is getting so much attention right now. (For more shopping inspiration be sure to check out our continuously updated guide to the best beauty discounts, too.)

Prime Big Deal Days FAQs, answered

When is Prime Big Deal Days?

Prime Big Deal Days — better known as October Prime Day — runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.

Do you have to be a Prime member to shop?

Like its July counterpart, October Prime Day is a member-exclusive sale. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

Prime Day vs. Prime Big Deal Days

Prime Day and Prime Big Deal Days are both Prime-exclusive seasonal sales featuring deep discounts on tech, beauty, clothing, essentials and more. October Prime Day occurs in the fall, kicking off the holiday shopping season, making it the perfect time to start buying gifts while inventory is up and prices are still down.

What deals are actually worth shopping?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse gift-worthy accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, we’re expecting Amazon drop headline-worthy Black Friday and Cyber Monday deals in November 2026. Then, we anticipate the retailer running back its annual Prime Day sale in summer 2027. Page Six Style will have all the latest news here.