When it comes to fashion, I’m staunchly anti-fur — that is, unless it’s faux.

Vegan fur’s come a long way in recent years; today’s best options offer the same luxe look, plush feel and incredible warmth as the real thing, all while remaining cruelty-free.

And there’s good reason why editors, influencers and celebrities alike flock to Apparis‘ faux fur creations. They’re softer and more stylish than anything else on the market, and come in a range of neutral hues, bold colors and playful prints.

What’s more, a handful of the brand’s classic coats and accessories are currently on sale for 20% off, thanks to Amazon’s Prime Big Deal Days.

I own one of Apparis’ buttery teddy coats, and find myself reaching for it constantly during the colder months. In addition to being one of the coziest coats in my closet, it’s a serious compliment magnet and outfit-maker. (Which might explain why so many of my fashion-industry friends have bought into the brand, too.)

Stars clearly recognize the power of this statement outerwear, too; Priyanka Chopra, Sabrina Carpenter, Olivia Wilde and Jennifer Lopez have all been snapped wearing Apparis jackets in various colors, from snowy white to cherry red.

And Selena Gomez has sported several Apparis pieces as Mabel Mora on “Only Murders in the Building,” with the show’s costume designer, Dana Covarrubias, telling Page Six Style in 2023 that “When Mabel goes outside, it’s all about the coat; I’ll build her whole outfit from outside in.”

Launched in 2018 by French duo Amélie Brick and Lauren Nouchi, the label recently expanded beyond outerwear to offer equally chic faux fur accessories to match — many of which, you guessed it, are also on sale at the moment.

While we may still be enjoying the first few breezy days of fall, freezing weather will be here before we know it. Why not get your winter wardrobe sorted now?

Just don’t delay; Amazon’s big sale ends in a matter of hours.

Prime Big Deal Days FAQs, answered

When is Prime Big Deal Days?

Prime Big Deal Days — better known as October Prime Day — runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.

Do you have to be a Prime member to shop?

Like its July counterpart, October Prime Day is a member-exclusive sale. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

Prime Day vs. Prime Big Deal Days

Prime Day and Prime Big Deal Days are both Prime-exclusive seasonal sales featuring deep discounts on tech, beauty, clothing, essentials and more. October Prime Day occurs in the fall, kicking off the holiday shopping season, making it the perfect time to start buying gifts while inventory is up and prices are still down.

What deals are actually worth shopping?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse gift-worthy accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, we’re expecting Amazon drop headline-worthy Black Friday and Cyber Monday deals in November 2026. Then, we anticipate the retailer running back its annual Prime Day sale in summer 2027. Page Six Style will have all the latest news here.

Why Trust Page Six Style Shopping

This article was written by Elana Fishman, Page Six’s Style & Shopping Director. A passionate Swiftie and pop culture fanatic, Elana applies her celebrity fashion and beauty expertise to shoppable content for fellow fans as the host of video series including Currently Trending, Style Trial, Heart to Cart and Beauty Scoop — and by tracking down every Taylor Swift-worn style so you can shop it, too. Elana consults celebrity stylists on the latest street style and red carpet trends and predictions, researches which celebrity-backed brands and products are worth it and chats with the stars themselves for beauty and fashion recommendations. Prior to Page Six Style’s inception in 2018, Elana covered celebrity fashion at Vox Media, Lucky, Marie Claire and Teen Vogue.