Rihanna’s daughter Rocki, 1, makes her Savage X Fenty campaign debut
Rihanna’s holiday card arrived early this year.
The Fenty founder, 38, put her youngest elf to work in Savage X Fenty’s new holiday campaign, with daughter Rocki Irish Mayers, 1, joining her big brothers Riot, 3, and RZA, 4, in the precious family shoot.
“Just here to start off cozy szn!” Rihanna captioned the shots on Instagram, adding “gang sold separately 🎄🎁.”
The “Umbrella” singer and her brood cuddled up in matching onesies from her lingerie and loungewear brand — the little ones in the Forever Savage Hooded Baby Onesie, and mom in the coordinating Forever Savage Hooded Onesie.
She also shared a Reel of the siblings playing with fluffy white cotton “snow,” sparkly ornaments and a stuffed polar bear on the wintery set. “Waking up to the sweetest dreams,” she wrote alongside the clip.
Dad A$AP Rocky, 38, chimed in with a “❤️GANG❤️” in the comments.
Rihanna’s longtime friend Melissa Forde added, “😍😍😍😍 Aunties [sic] babies stole the whole show ❤️❤️ ❤️you look nice too sis 😘😘.”
The festive family photo is becoming a tradition. In 2024, Rihanna posed with RZA and Riot in royal blue onesies for the brand, joking that they’d officially become “one of those families that match for the holidays.”
Rocki, meanwhile, is already a seasoned cover star. She posed in a Dior Haute Couture diaper for W magazine at 6 months old, then joined her dad on the cover of W China’s Love Issue.
That summer, Rocky stripped down to his boxers for a Savage X Fenty ad and posed alongside RZA. It was the rapper’s first time modeling for his partner’s label.
“I think we all long to love someone without expecting anything in return. And I’m lucky enough to have three little ones whom I can love like that,” the rapper told the publication.
Last month, the tot twinned with her mom in custom pink Dior rompers for her first birthday party.