“A watch is so much more than a way to tell time,” explains Olivia Palermo, who is an official “Friend of the Brand” for Swiss watchmaker Gerald Charles (as is her husband, Johannes Huebl). “Watches can mark a milestone, be passed down through generations or just be a beautifully crafted accessory that says something about your personal style.” Palermo’s sartorial approach — which she describes to Alexa as “polished, eclectic and always evolving” — enamors nearly 10 million followers across her socials. “I love mixing classic pieces with something unexpected, playing with proportion, texture and accessories,” says the beauty and fashion entrepreneur, who recently collaborated with luxury interior design site Perigold to furnish her immaculate, 3,000-square-foot Tribeca home. “For me, style is really about knowing what works for you while still having fun with fashion.” Here are some of Palermo’s latest objects of affection.