Hailey Bieber is all laced up.

The model debuted a new Calzedonia campaign today, posing in head-to-toe black floral lace — and not much else.

While Bieber is lounging in bed in the photos, the two pieces — a floral lace top and coordinating tights — could also elevate any outfit for outside the home as well.

Whether pairing them with a blazer, sweater vest or on-trend shorts or skirts, the lacey base layers offer plenty of versatility, plus a little stretch to the fabric for comfort. The Italian-made tights also have a sexy back seam.

Available in a handful of hues, including a festive red and the season’s most-wanted chocolate, the styles will likely fly off shelves.

Better yet, there’s an on-site offer to buy two pairs of tights and get one free, making it easy to stock up.

Bieber sported her signature natural, glowy makeup look for the campaign, while wearing her hair down in a “toasted almond” bronde-bombshell bob with face-framing layers.

The sultry snaps are the latest from the Rhode founder, who was named the global digital brand ambassador for the Italian swimwear and lingerie label in May. Bieber joins fellow supermodel Heidi Klum in posing for the label’s promos.

Calzedonia’s sister company, Intimissimi, also recently tapped Kendall Jenner to model its ultralight cashmere — a collection Bieber also loves.

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This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.