Game 7 of the WNBA Finals was the most-watched game for the league in nearly three decades.

The contest, which saw the Valkyries take down the Dream, 68-63, on Halloween night to win the title in just the second season of the franchise’s existence, drew more than 3.3 million viewers across USA Network, CNBC and Peacock, according to preliminary Nielsen and Adobe Analytics data reported by Front Office Sports.

It would be the most-watched WNBA game since the league’s first season in 1997 if those numbers hold.

The seven-game series averaged 1.89 million viewers across its various television and streaming platforms, making it the most-watched WNBA Finals in league history.

The Lynx and Liberty’s five-game Finals in 2024 had previously held the record, averaging 1.5 million viewers per game.

The series opener between Golden State and Atlanta drew 2.1 million viewers on NBC and Peacock, setting a record for the most-watched Game 1 in WNBA Finals history.

Game 6, which was rescheduled to a 12:30 p.m. ET tip-off last Thursday to accommodate the move to State Farm Arena, drew 1.5 million viewers despite the early afternoon time slot.

The record-setting Finals capped a historic regular season for the WNBA, which reached more than 90 million unique viewers across national networks, according to a viewership report from the league. 

Fifty-one games averaged at least 1 million viewers, nearly triple the 19 that reached that number in 2025. 

ESPN’s average audience increased 32 percent to 1.24 million, while ABC and CBS also recorded their most-watched WNBA seasons ever.