There’s no need to wait until Black Friday to get big-ticket items at their lowest prices ever, you just have to know where to look.

Luckily, as professional shoppers, we know where to look.

In the market for a new TV? This 2026 model from LG is currently 48% off, reaching its lowest price ever two weeks before Black Friday.

The LG OLED evo C6 TV packs a lot of features into its 65-inch size, including Dolby Vision and Dolby Atmos surround-sound, plus a filmmaker mode that adjusts the picture with Ambient Light Technology so you can watch films as the director intended.

It’s a great setting to have as we head into awards season with more and more Oscar contenders hitting streaming every week.

One Amazon reviewer said that the TV “reinvigorated [their] love for film” with its “breathtaking” and immersive picture quality.

LG boasts that the TV has “perfect black” and bright, realistic colors. Everything reaches the screen quicker, too, with the a11 AI processor built in; it works 50% faster, with 70% improved graphics from its predecessor, the a9 AI processor.

With webOS smart features, advanced gaming capabilities, and a sleek design, this TV brings premium entertainment right into your living room.

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This article was written by Angela Tricarico, Commerce Streaming Reporter for Post Wanted Shopping, Page Six, and Decider.com. Angela keeps readers up to date with cord-cutter-friendly deals, and information on how to watch your favorite sports teams, TV shows, and movies on every streaming service. Not only does Angela test and compare the streaming services she writes about to ensure readers are getting the best prices, but she’s also a superfan specializing in the intersection of shopping, tech, sports, and pop culture. When she’s not writing about (or watching) TV, movies, and sports, she’s also keeping up on the underrated perfume dupes at Bath & Body Works and testing headphones. Prior to joining Decider and The New York Post in 2023, she wrote about streaming and consumer tech at Insider Reviews.