Just because it’s the middle of summer doesn’t mean you have to wait until November for blockbuster bargains.

Macy’s Black Friday in July sale just kicked off today, bringing deep discounts on everything from designer fashion and cult-favorite beauty to kitchen upgrades..

“It’s an ideal time to invest in premium brands, refresh everyday essentials and discover new trends,” Dana Avidan Cohn, director of editorial content at Macy’s, told Page Six Style, calling it “one of the season’s biggest shopping events.”

She recommends shopping early for the best selection, particularly on trending brands like Steve Madden, Dolce Vita, Levi’s, Prada, Dolce & Gabbana, Breville and Le Creuset (to name just a few).

Ahead, we’ve curated the best deals to shop before the most coveted items sell out — from finds from celebrities’ favorite brands to home upgrades you’ll use long after summer ends. (Plus, for more shopping ‘inspo across the internet, check out our guide to the ongoing Nordstrom Anniversary Sale, too.)

Bethenny Frankel included this splurge-worthy Givenchy scent in a video of her “VIP” fragrance favorites.

“It’s unique, its different [and] it’s got like a slight muskiness to it,” she said, describing it as “right between feminine and masculine.”

Gucci’s iconic Bamboo 1947 bag has long been associated with Hollywood glamour, from vintage screen legends to modern stars like Dakota Johnson. Buying pre-owned is also a chic way to score a luxury classic for less.

Ray-Ban Wayfarers have been worn by everyone from Tom Cruise to Taylor Swift, and this updated Reverse version gives the iconic silhouette a fresh twist. They’re an easy way to add instant star power to any outfit.

Calvin Klein underwear’s unforgettable campaigns have starred everyone from Jeremy Allen White to Kendall Jenner. These logo boyshorts deliver the same sporty style, for under $10.

Bring cafe-quality coffee home with Breville’s touchscreen espresso machine. The brand’s a favorite among serious coffee lovers and stars alike. (Martha Stewart even told us she was gifting a previous version of the machine to “a few lucky friends” in 2023.)