Behind Francesca Hong’s flighty campaign is a hateful movement — and it’s landing on the right ears
“We need more witch poems written by fabulous asians.”
“We need more algorithms written by immigrant trans folk.”
“We need more supreme court decisions written by activist p.o.c. [people of color].”
“We need more speculative fiction written by indigenous latinx.”
In a Sheboygan, Wis. café, a series of posters assert as much before following up with a haunting question.
“What are you doing to help make that happen?”
On Saturday night, attendees of an event hosted by the establishment could answer with their chin up: they’re going to elect Francesca Hong governor.
A democratic socialist member of the state Assembly and the prohibitive favorite to succeed Gov. Tony Evers as the Democratic nominee for his office come Tuesday, Hong has featured in headlines for all of the wrong reasons over the last few weeks.
In a much-maligned November 2020 tweet, she called on officials to “Cancel Thanksgiving.”

“If it takes a worldwide pandemic for us to realize we should stop celebrating colonialism and the original superspreader event that killed Indegenous [sic] folx and women so be it,” declared Hong, then 32.
Needless to say, she picked the right place for Saturday’s get-together.
Still, while the lawmaker’s risible social media history and untidy clean-up efforts have been the subject of much mockery, Hong is well-positioned to capitalize on the rage of a fist-clenching electorate ready to show up to the polls to punish, not build.
From the stage, Hong submitted that “what’s been missing from our politics for far too long is creativity, joy and commitment.”
A few moments later, she repeated the plea, this time identifying “joy, positivity and unity” as the foundations of her movement.
If only.
Hong’s message is a resentful, revanchist one — and it’s landing on the right ears.
The first question she fielded at the Sheboygan town hall was about what she would do to progressives’ favorite boogeyman: Elon Musk.
Answer: “I will use every tool in the executive’s office to make sure that we are not only holding Elon Musk accountable, but that we are prosecuting to the fullest extent of the law individual ICE agents who break the law.”
Thunderous applause.
A few moments later, Hong scoped in on Madison police, whom she vowed to hold accountable for the death of Corey Ruiz, a black man who was shot in the capital after pulling a knife on officers last month.
“I’m following that case in conversations with local government, and have been demanding accountability and justice,” said the would-be governor.
“It’s important for folks to know that, as someone who believes in the rule of law, we investigate every murder to make sure that there is justice for the victims.”
“Murder.”
More applause.
Her likely general election opponent, Republican congressman Tom Tiffany, fared little better.
Hong deemed him a “pedophile protector” and “traitor” — the kind that meet their Maker in the gallows.
Their business, the explained, was nothing short of “fighting fascism.”
She knows her audience.
A mostly pleasant young man sitting outside the café before its doors opened wanted her to go even further.
He attended a similar event with the same candidate at the same venue last year and said that his impression of her was that she was taking “a very safe route of appealing to your average Wisconsinite … being as in the middle as possible, which eight years ago I would have loved.”
“But these days I really want the energy of, ‘we have essential Nazis in the White House, they’re doing unconstitutional and illegal things on a daily basis, they’re committing war crimes, we will hold them accountable and punish them,’ ” he said.
He must have liked what he heard on Saturday.
And his thoughts on Israel?
“The easiest two words would be: ‘F—k Israel.’ “
Hong’s disdain for the world’s only Jewish-majority state, he said, is a “big point” in her favor.
An older couple concurred that freezing out Israel was “important,” and cited her plan to “get rid of ICE” as one of their principal reasons for supporter her.
Check and check.
Nationally, Hong has been portrayed as a kind of living joke, a ditzy relic of Peak Woke who compares unfavorably to more polished far-left figures like New York’s Zohran Mamdani and Michigan’s Abdul El-Sayed.
Those portrayals miss the meaning of her candidacy entirely.
Because beneath the flighty calls for more witch poems and empty appeals to joy, there’s an irrepressible anger that she’s offering a vengeful, self-righteous seeming outlet for.
And hatred dressed up as love is just about the most alluring thing there is.